perimeter285, on May 20 2008, 11:08 AM, said:
Sorry to resurrect an old thread, but I just have to say that Cumberland Mall continues to improve with the addition of White House/Black Market, Forever 21, and a new concept DSW shoe store that looks great. The mall demographics have evened out quite a bit, and the restaurants (save for Teds) seem to be consistently doing well.
I am waiting for J. Crew to open a store there! Come on people, let's get a move here! The market is so prime for it right now.
The disparaging thing about Cumberland Mall for me right now is the number of empty storefronts. I
think the strategy is to get rid of the "yucky" stores and start populating the mall with higher end, more respected retailers. The problem is that the management company is being very hush hush about it and won't announce more plans. Now with Town Center getting major renovations and many higher end stores there, I am concerned about Cumberland Mall and its work towards attracting the middle and upper middle class in southern Cobb County.
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Also, I can definitely attest to the success of the Costco store at Cumberland. It is PACKED! I have no idea why they couldn't figure out a way to attach the Costco to the mall to drive more foot traffic into Cumberland. That was a mistake.
I don't see why a foot bridge would be better for Costco. People that go to Costco buy big items and immediately bring them to their car. I do not see many people go in there to buy a pair of pants only or just movie tickets. Hence, the store is not really a "carry around items" type store. I think the way it's configured is perfectly fine (and business is booming there! I LOVE the store).