
The City of Tallahassee announced the launch of StarMetro, a new, high-quality mass transportation service, at this afternoon's City Commission meeting. StarMetro is the new direction for Tallahassee mass transit. Starting with a new name, logo and bus design, the reinvented transit system will provide customers with expanded service, updated amenities and improved technology over the next two years.
"We are excited about the future of Tallahassee's mass transit system," said Ronald L. Garrison, executive director of StarMetro. "By achieving the highest level of transit excellence, we will best serve the transportation needs of our customers."
At the City Commission meeting, StarMetro leadership outlined the six points of the Renaissance Plan, which describes the transit reinvention in detail. StarMetro will focus on the following key areas: Communications, Technology, Service, Amenities, Revenue Opportunities and Excellence. Highlights of the proposed enhancements include:
Advanced Farebox system for customers to use "swipe cards"
Wireless Internet (Wi-Fi) access on buses and transit shelters
Driver training simulator
On-board bus televisions
Three new routes including one limited service route to SouthWood
C.K. Steele Plaza redesign
Solar lighted transit shelters
The StarMetro branding initiatives will provide a fresh perspective of Tallahassee's mass transit system. In the upcoming months, the new StarMetro logo will be visible on transit vehicles, C.K. Steele Plaza, satellite transfer centers, bus stop signs and drivers' uniforms
Edited by Florida, 09 January 2008 - 03:24 PM.



















