jmanhsv, on Jan 20 2006, 04:56 PM, said:
I also agree w/ the fact that the Bridge Street tenants will be similar to Parkway Place. The shopping centers will serve the same demo.But the centers will be on opposite sides of town, and Huntsville is big enough to have 2 abercrombie's and two Pottery Barns. The restaurants will be unique however. I have a feeling Cheesecake Factory will locate there.
I hear your grumblings about Cheesecake Factory (and that would be an awesome addition for sure) but I'm not sure they've changed their general demographics enough to search out Huntsville yet. I know for the longest time they strictly went after the Top 50 Metros and searched out the Upscale of Upscale locations, i.e. Buckhead in Atlanta, Beverly Hills, etc. They still have yet to enter some of the largest metro areas including New York City (which I can hardly fathom why they haven't entered Manhatten yet).
Don't get me wrong, I'm not saying Huntsville isn't large enough for Cheesecake Factory so much as I'm saying I don't know that they've satisfied theirselves with expansion into the Top 50 enough yet to move past that. Consider how long Macaroni Grill and PF Changs were around the Summit before Cheesecake Factory FINALLY arrived (and it was still after Birmingham entered the Top 50 Metros at #49 I believe).
You might be more likely to see CF after Bridge Street has been open for 2-5 years while they evaluate the market and viability of the center. I don't know that you'd see them jump on board to anchor a restaurant spot from the beginning whereas PF Changs has no problem anchoring and being there to open a brand new development.
IHMO, if the Westin Hotel does well there and the other restaurants see above average waits for the industry as a whole, then Cheesecake Factory would almost definitely put Huntsville on it's development map. The Westin clientele would be the ideal demo for the Factory (business travelers, higher end clients, etc.).
And one last comment on Madison Square... If the population of Huntsville really takes off with this latest BRAC alignment and Bridge Street really does well, I would not be surprised to see another developer move into Huntsville with a true Lifestyle center before long. That could be very disasterous to CBL and Madison Square
Edited by rtkenmore, 20 January 2006 - 06:16 PM.