Posted 08 April 2009 - 03:37 PM
This topic may have been discussed, so I apologize in advance if I overlooked it in the 15 pages of this thread.
First, let me say I am a native of Greenville who now lives in Indiana, and I miss my hometown very much. I think it is a fantastic city that people should really come to see.
That said, I am a little confused about what kind of expectations there are for tourism in Greenville.
Am I correct to assume that no one is expecting Greenville to become a weeklong vacaton destination? I would hope not. Weeklong vacations require places where entertainment options are day-long affairs (Orlando, Las Vegas), are world-class (New York, LA, Chicago), are action-packed (a cruise), or just give a sense of retreat (mountains or beach). Nashville, a city with similar options to Greenville plus pro sports, more restaurants and music galore, still might not offer enough for a whole week's vacation.
Am I also correct to assume that the target market for visitors is people within 300 or so miles? It's simply impractical to make a weekend getaway of distances longer than that. The driving alone would require an extra day or two off work. Also, anyone more than 300 miles away certainly is able to find shopping, restaurants, museums, parks, minor/major league teams, climate, hotels, and/or a beautiful downtown closer to them than Greenville, anyway.
It seems that the target market should be limited to SC, NC, GA, TN, and maybe VA and AL. For residents of those states, I could easily see Greenville being a weekend destination. Outside those states, it becomes a really hard sell.
Let's also keep in mind that while Charleston and Asheville trumps Greenville in tourism, Greenville beats them out in many other areas of the economy that matter at least as much as tourism.