Needing a how-to video to find an exit on a parking ramp or to find a parking ramp seems pretty backwards. If it were properly designed/signed so that it was easy to use in the first place, you wouldn't need a how-to. People don't want to bother with that and they simply WON'T do it.
The reason the iPhone and iPad are so popular is because they are so intuitive that you don't need a how-to video to use them. You just use them and they work.
Just because there's not plentiful surface parking and parking isn't free doesn't mean it should be difficult to use or find. I think trying to offer a good customer service experience should be a goal of Parking Services no matter what and would be a good step in improving the experience of downtown visitors who need/choose to drive.
Speaking of cell phones, that's what I used to create this masterpiece. Having never before parked & walked to Schuler's, on a whim I decided to document this part of the process. (I could have traveled home and returned with my hi-vis camera...and shot video from every possible parking level...and spent a lot more time on it...but that's not my job.) Heading towards the ramp from Ionia, I noticed a dearth of information to indicate that was a parking deck, the first hour is free, and the entrance is here...but I don't shoot vids while motoring.
Maybe TPTB follow The Salon. Maybe a parking commissioner would suggest this to Parking Services/DDA. Maybe someone will add an informative video to the information stream. One of my own MLive replies involved the concept of viewing a destination in Streetview, taking a look at the building or approach, figuring out where you are heading (that's before starting to search for the car keys). That's why I concluded my shoot by panning towards that pesky GRAM (the building that's "in the way") and the Madcap intersection.
The Rapid released a video explaining how to load a bicycle onto a bus's front rack.
Clueless stubborn angry uninformed suburbanites playing the "don't know how to park DT" card: can be addressed.
Speaking of The Rapid, Peter Varga hit the "like" button.
When I was at the city, part of the wayfinding signage included those round maps on the walls in the parking structures. (They are attached with the clips you'd use to hang a mirror, and the one closest to the Schuler crossing had been turned sideways. I fixed it.) Still remember the then-department head telling the graphic artist to send the sign out for finishing. "Parking is in the red; they can afford it. If we spend your time doing this, it's costing us."