39 replies to this topic

[Martinman]

Not all malls are declining though.  I think we're long way from seeing any sort of decline at Lenox/Phipps.  These malls are extremely profitable and are regional destinations.  

This is unlike Gwinnett where you have a newer, larger mall a few miles away with the exact same stores.

SOB is occupying the exclusive end of the "upscale" retail landscape , perhaps what Phipps was originally intended to be.  Some retailers might prefer a street level store but most will either be happy with the success they already have or simply don't fit the SOB profile.  From what I've read SOB will be all boutique sized shops (no department stores) exactly like the more intimate and exclusive districts its modeled after.

Edited by Martinman, 03 October 2007 - 03:06 PM.

[StevenRocks]

cyclingundertheson, on Oct 2 2007, 08:48 PM, said:

Within the next five years I would expect the number of enclosed malls in metro Atlanta as well as the rest of the nation to be reduced up to 50%. The lifestyle center and mixed use developments is the next "IN" thing of retail. The malls such as Gwinnett Place, North Point, Town Center as well as others will die unless if they reinvent theirselves with a lifestyle addition. I say that Lennox and Phillips will feel the effects of the Streets of Buckhead development. All it take for Lennox to decline is to lose some of its upscale stores and an anchor such as Nieman Marcus. Once stores start leaving others will follow. F.Y.I Look what happened to Gwinnett Place which was by far one of Atlanta's nicer malls 10 years ago after the Mall of Georgia opened in 2000. This is the same trend that killed off downtown shopping 40 years ago. Now street shopping in in style again as developments such as Atlantic Station model themselves after 5th Avenue type shopping. Who knows maybe 40 years from now typical Malls will be in style again but for now the "Mall" as we used to know it is history. After all I would rather shop at a place like Prospect Park that has its own personality instead of a boring cookie cutter mall.

Atlanta's a good example of a growing yet overbuilt retail market.  There's plenty of demand for new retail space, but the existing facilities by and large are designed in a way that makes their conversion very expensive or located in neighborhoods that don't justify that kind of retail center anymore.  Malls are stil a good idea, but they have to adjust to the current retail landscape.

Lennx and Phipps are not the typical Atlanta malls.  Even with SOB, the number of luxury retailers at Lenox and Phipps will likely remain stable or increase because upscale retailers tend to cluster and SOB can't and won't hold all of them.

[Kenneth Disraili-Jean]

Martinman, on Oct 3 2007, 05:02 PM, said:

Not all malls are declining though. I think we're long way from seeing any sort of decline at Lenox/Phipps. These malls are extremely profitable and are regional destinations.

This is unlike Gwinnett where you have a newer, larger mall a few miles away with the exact same stores.

SOB is occupying the exclusive end of the "upscale" retail landscape , perhaps what Phipps was originally intended to be. Some retailers might prefer a street level store but most will either be happy with the success they already have or simply don't fit the SOB profile. From what I've read SOB will be all boutique sized shops (no department stores) exactly like the more intimate and exclusive districts its modeled after.

StevenRocks, on Oct 3 2007, 06:31 PM, said:

Atlanta's a good example of a growing yet overbuilt retail market. There's plenty of demand for new retail space, but the existing facilities by and large are designed in a way that makes their conversion very expensive or located in neighborhoods that don't justify that kind of retail center anymore. Malls are stil a good idea, but they have to adjust to the current retail landscape.

Lennx and Phipps are not the typical Atlanta malls. Even with SOB, the number of luxury retailers at Lenox and Phipps will likely remain stable or increase because upscale retailers tend to cluster and SOB can't and won't hold all of them.

Martinman you and Steven made some very good valid points. Maybe the luxury that can't fit with the SOB will in fact locate to Phipps Plaza making it the true luxury destination that it was intended to be.

[Kenneth Disraili-Jean]

General Growth Properties, owner of Perimeter Mall is reportedly in talks with Louis Vuitton, Tiffany & Co., and Gucci, to whoo them in as possible new luxury tenants at this very popular Atlanta mall.

One thing going for Perimeter Mall is that it is located in Perimeter Center, home to over 110,000 office workers and it is also located in the affluent neighborhood of Dunwoody and right next door to affluent Sandy Springs.

It will be interesting to see how this plays out as the mall tries to change to an more upscale status.

[augga706]

kennethdisraili, on Jan 12 2008, 12:26 PM, said:

General Growth Properties, owner of Perimeter Mall is reportedly in talks with Louis Vuitton, Tiffany & Co., and Gucci, to whoo them in as possible new luxury tenants at this very popular Atlanta mall.

One thing going for Perimeter Mall is that it is located in Perimeter Center, home to over 110,000 office workers and it is also located in the affluent neighborhood of Dunwoody and right next door to affluent Sandy Springs.

It will be interesting to see how this plays out as the mall tries to change to an more upscale status.

Not a surprise about general growth properties and the perimeter mall. They own augusta mall also. Look what new stores they brought to augusta mall in 2007. And there is still construction going on at AM. General growth seems to be bringing more upscale stores to both atlanta and augusta.

Edited by augga706, 12 January 2008 - 01:44 PM.

[Nashville_maestro]

I never cared much for perimeter mall. Of course I'm not much of a mall person either. Back when I was attending college in Atl, I worked at the Forum on Peachtree Parkway. It was VERY successful and very upscale. Last I heard, they were completeing an expansion of it that was almost doubling its size.

[Kenneth Disraili-Jean]

Trust me, alot has changed in a short timespan.

[Nashville_maestro]

kennethdisraili, on Jan 14 2008, 02:13 PM, said:

Trust me, alot has changed in a short timespan.

No doubt. I was in Atlanta a few weeks back visiting friends. Buckhead especially is going up phenominally fast! The south in general is really booming right now.

[Kenneth Disraili-Jean]

With the massive growth in particular on metro Atlanta's northside, and a population estimated to hit 7 million in about 12 years, I think Perimeter Mall is trying to position itself eventually to be like Lenox and Phipps.

It is of particular interest that General Growth Properties which owns Perimeter Mall and NorthPoint Mall among others in the metro area are in talks with Tiffany & Co., Louis Vuitton, and Gucci to locate boutiques in their mall.

But can Atlanta support having two of each of these retailers as Tiffany & Co. and Gucci are located in Phipps Plaza and Louis Vuitton is located in Lenox Square with both malls located right across the street from each other in Buckhead and owned by mega mall conglomarite Simon Properties.

Edited by kennethdisraili, 24 January 2008 - 07:58 PM.

[perimeter285]

According to the Perimeter Mall website, high-end shoe retailer Stuart Weitzman is coming soon to the mall.  This is big for Perimeter, as Stuart Weitzman has very few markets in which they operate more than one store.  The Perimeter store will be the second, the first being the existing store located in Lenox.

GGP, the manager of Perimeter, said that they are not renewing leases of some of the non-chain stores in hopes of continuing to attract high-end retailers.  With Sharper Image closing its doors, the lower level of the Crate and Barrel wing will have several high-profile vacancies.  Hopefully Perimeter will continue to thrive with new retailers!

[perimeter285]

AJC reported today that Crate & Barrel is closing their Perimeter Mall store.  That really stinks for Perimeter, especially with the recent loss of Sharper Image.

[StevenRocks]

Losing Crate & Barrel is not the end of the world.  They're moving away from mall-based housewares stores into full-line freestanding units anyway.

[Kenneth Disraili-Jean]

Victoria's Secret and Victoria's Secret Beauty will be moving into the Crate & Barrel space possibly also adding a new concept store VSX making it a flagship boutique.

[bloomingdales]

It has been reported that this Fall, ZARA will open a second Atlanta area store. Where, you might ask, will this new ZARA open? Perimeter is the most likely mall for the store. With the recent closure of the old Victoria's Secret at Perimeter, this location makes the most sense. It has been updated that the store is coming to Perimeter mall you can visit the mall website for more details

Edited by bloomingdales, 24 June 2008 - 12:03 AM.

[GRguy]

I have heard there is an Alon's bakery at Perimeter. Is that true? If so, has anyone been there and how is it different from the one in Morningside?

[Andrea]

There is.  It's just a whole lot bigger with a lot more stuff.  Very nice.

Edited by Andrea, 24 June 2008 - 10:59 AM.

[SAV]

Zara is not all that great to me. I think its cool that they are ALREADY adding a 2nd store but I didn't think the one in Lenox was all that. And they are right next to freakin Neiman's and across from Calvin Klien. They could have put this overpriced H&M somwhere else, like where the Ralph lauren was. And why would they put them in such an exclusive spot in Lenox if there is like 1000 worldwide. But this isn't the lenox thread so.........

Edited by SAV, 24 June 2008 - 11:49 AM.

[bloomingdales]

well that statement depends on your taste in fashion im into trendy cothing and ZARA is right up my alley alot of people like Zara and thats why atlanta is getting a 2nd store

[SAV]

According to the ajc, Betsy Johnson is opening a new boutique in Perimeter.

[Kenneth Disraili-Jean]

Just to let you guys know, Stuart Weitzman is now open on the Nordstrom wing.

And I just wanted to point out that I find it interesting that Atlanta is going through this two boutique business with the addition of MetroPark, Stuart Weitzman, ZARA, and Betsy Johnson at Perimeter.

It seems General Growth Properties is trying thier best to create another, yet less intense luxury version of Lenox and Phipps.

Also COACH is expanding thier boutique as well, and it is great that Victoria's Secret has taken the empty Crate & Barrel space for a flagship store and also possibly including thier new concept VSX.

Now what to do with the vacant Shaper Image space. Any suggestions?, possibly an A/X Armani Exchange, French Connection, or Custo Barcelona just to name a few?

Edited by kennethdisraili, 04 July 2008 - 08:00 AM.