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The 910 room Adam's Mark, flagship hotel of the (soon to be ) former chain, will be re-branded as the Haytt Regency St. Louis Riverfront. Chartres Lodging has assumed management of the property and intends to complete the re-branding later this spring. This should be a positive step for St. Louis as Hyatt is a strong name in hotels and should offer a vastly superior product. The results with re-branding by the same company at the former Adam's Mark in Jacksonville have been positive and the model will be followed here. The remaining hotels in the chain are being renovated and will receive new monikers as well.
Forbes.com
Edited by tombarnes, 09 February 2008 - 08:45 PM.
