59 replies to this topic

[krazeeboi]

Ric Luber, the recently appointed president and CEO of the Midlands Authority for Conventions, Sports, and Tourism, is recommending that the city ditch the slogan "Where Friendliness Flows" for something more definitive for marketing purposes.

[Spartan]

Hah, good That was the biggest waste of money. "A Capitol Place to Be" was much better. It could be worse though (Charlotte's got a lot.)

[Captain Worley]

I swear, Colatown can sure blow some money on useless stuff.  If the true goal of the slogan is to attract conventions, you have to target what they are looking for.  "What happens in Vegas stays in Vegas," is an example of this.

I suggest, "Columbia: Cheap beer and drunk college girls!"  100 times better than "Where friendliness flows."

Shoot, I'll take just 30K for it, saving Colatown 40K.

[krazeeboi]

"A Capital Place to Be" is about as generic as you can get. Fifty other cities can say the same thing.

I like "Where Friendliness Flows." But Luber has a goal, and if he thinks the city needs a more definitive slogan to help reach that goal, I say go for it.

[Spartan]

^ 51

[waccamatt]

Why don't we offer some of our own suggestions?

Columbia - Three Rivers run through it.

Under the wings of Columbia.

[GamecockEngineer]

Slogans are overrated, esp. when they are changed every 3 or 4 years.  I liked a Capital Place to Be, it was simple.  I also think where Friendliness Flows is pretty good (Cola has 3 rivers and is know for being friendly).  I think for the amt of $$$$ that was spent to come up with it, Columbia should embrace it for years to come.

[krazeeboi]

Spartan, on May 27 2008, 12:06 AM, said:

^ 51

Right. I said 50 other cities.

[BrasilnSC]

I like "Where Friendliness Flows".  It's catchy and describes the city pretty well.

[GamecockEngineer]

Spartan, was the Charlotte slogan just created?  I hope that's not the one they spent all that money on.

[krazeeboi]

^It sure is.

[Spartan]

Yeah they did. IMO Charlotte wasted a a lot on that one. But whatever.

I came across these ideas at the link below. I found them quite amusing:

Just Like the South American Country, Only Not Spelled the Same
A College Town With a Capitol Problem
Where the Blowfish Blow and the Cocks Crow
City of Three Flags and Five Points
The Cesspool of the South
I Hear Charleston’s Nice This Time of Year
Land of One Thousand Lobbyists
The General Assembly Stayed At a Holiday Inn Express Last Night
Discover the Mediocrity
Where Taxpayer Money Comes To Die
You Could Probably Do Better
The Gateway to Calhoun County
Under NCAA Boycott Since 2000
Now Selling Beer on Sundays
Our Bus System Runs on Confederate Dollars
Columbia: That’s What She Said
Insert Expensive Slogan Here
We Paid $70,000 and All We Got Was This Lousy Slogan

Found here: http://www.palmettos.../#comment-92423

GamecockEngineer, I think that slogans are good if they work and they will stick. For example, the "Virginia is for Lovers" is one that has been around a while, and people identify with it. The problem as I see it is that you can't rely on every city coming up with a slogan like that. It just needs to be something simple and direct that looks good on advertising. It also shouldn't sound stupid. I hope that if they do this again, they can come up with something better than "Where friendliness flows."

[Captain Worley]

Spartan, on May 28 2008, 05:18 PM, said:

For example, the "Virginia is for Lovers" is one that has been around a while, and people identify with it.

Good point.  That one has been around since at least the mid seventies that I recall.

[CorgiMatt]

If "Columbia, the Capital of Easy Living" ain't it.....

[sonofaque86]

I liked a Capital Place To Be. Where friendliness flows is a mess. that can be any place as well

[waccamatt]

CorgiMatt, on May 28 2008, 09:29 PM, said:

If "Columbia, the Capital of Easy Living" ain't it.....

I like that one.

Use the song, "Summertime, and the Living's Easy" as the theme song.

Ella and Satchmo



..or if you prefer, may I present Janis Joplin



...or the ever popular, Billie Holliday




or the more recent version by Fantasia



Since the song is from Porgy and Bess (set in Charleston), it does have a South Carolina connection. The song could even be remade into "Columbiaaaaaa, where the livin' is eassssy".

Columbiaaa, where the livin' is ea - sy;
      
Vista’s jumpin', and the livin’ is high.

Our culture is rich, and the city's good-lookin',

So come, take a peak; won't you try?

One of these mornin's, gotta rise in Columbia';
    
Where business is good,

And the limit’s the sky.

Columbiaaa, South Caroliiiina,

The Capital, of ea - sy livin’;

Columbiaaa, South Caroliiina.

I need to work on the words, but it's a catchy , lol

OK, I'll stop now.

Edited by waccamatt, 29 May 2008 - 12:10 AM.

[CorgiMatt]

Here's one:


                                     Columbia
                                  
                                  South Carolina

                                         the

                      Greenway Capital of Green Ways

[Spartan]

That would be good if Columbia as a metro area would get on board with green development.

[CorgiMatt]

I've reached the conclusion that Columbia can't afford to worry about whether every provincial area "buys in" to a slogan.  New York isn't called the Big Apple because of Newark.

[waccamatt]

CorgiMatt, on Jun 6 2008, 03:46 PM, said:

I've reached the conclusion that Columbia can't afford to worry about whether every provincial area "buys in" to a slogan.  New York isn't called the Big Apple because of Newark.

Touche'.