I know that the seediness of that block will be improved drastically when construction begins in 3 years, but in the mean time, i still think it would hard to target market to women while the existing stuff is still there. Also, even in its eventual state, transit stations tend to feel less safe at night than other areas, so it still would be hard to imagine building such a large project tailored to women right across the street.
I don't feel strongly about it, though, as i can see some ways it could work... just a gut feeling that it isn't a good location. (and was a good setup for a joke, so i took it
















