Wouldn't THAT be a novel idea! I can't tell you how tired I get of developers expecting communities to ignore their Master Plans and grovel in humiliating homage at the feet of whatever white-wash the developer is "spinning" in the media about how "they know better" than anyone else what is best for a community (hey Spartan Stores... you reading this?)
While not all Master Plans are perfect in any way - they ARE a deliberate, binding and legal representation of the collective desires of a community. Where in developer school do they teach folks that Master Plans are "evil" and purely meant to be breached and never followed? I don't care how much people claim the market will dictate behavior and land use - the truth is I've had hundreds of people tell me flat out that they would rather alter their behavior to accommodate wise land use through their Master Plan. When was the last time you saw hundreds of protesters carrying "we want a strip mall" signs? Alas, instead these people have created Master Plans that articulate their collective desires - and their expectation is that developers will see the Master Plan as a clear indication of how that community has extensively appraised its own short and long term behavior, needs and goals. Golly, sounds like a smart developer would see the Master Plan as having done some of his work for him... no?
Oh yea... I forgot, we're all fighting to attract the same small list of homogenized chain stores and eateries... (rolling my eyes).