I guess this doesn't really belong here since its not confirmed that they are building it here yet, but I still thought it was a neat story. I had learned in a business class that Starbucks opened upscale locations in China since fresh coffee isn't a big a priority over there. This would be neat to put in the mall or Perkins Rowe. Think they just need to fill Perkins Rowe up completely with restaurants.
Starbucks plans new upscale chains
CEO Howard Schultz says the company will create a new line of stores called Starbucks Reserve-only, CNNMoney reports. These locations will offer premium, small lot reserve coffee in more of a café environment than existing Starbucks stores.
The new Reserve-only stores will be about twice as large as current Starbucks stores. The cafés will be in hundreds of locations, and they’ll start popping up next year.
The Starbucks Reserve-only brand is part of a broader company strategy to improve and expand its food offerings.
CNNMoney has the full story.