I did my best to cobble together a thread name for how this area ( north of tracks, east of AA Blvd, and west\south of Interstate) has been referred to. I think this area will be a central discussion next year with ball park plans, Spy Rock's new construction along Overbrook (the first piece of which was granted a Land Disturbance permit last week) , and an ever upcoming RFP for the remaining city owned land here. Growth is headed in this direction.
Ownby District is a Richmond 300 place name for the area around Overbrook-Ownby. It's the only name of the 3 I actually like.
https://richmond.com/sports/college/vcu/approval-of-richmond-300-plan-is-really-important-step-toward-new-ballpark-vcu-athletics-village/article_9f70430d-e135-5b76-8543-cd263de1fa06.html#tracking-source=home-breaking