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This is a re-configuring of a project that was supposedly going to be done by Hensler, but now will be the same Austin-based Endeavor group that is also doing the 26 story residential/office/Whole Foods on Broadway and 12th Ave. South. Here is the Tennessean article on the new proposal that will include a 28 story hotel, 28 story residential, and 21 story office: http://www.tennessean.com/story/money/2017/07/26/tower-project-planned-deja-vu-demonbreun-site/427602001/ Here are the notes from the original concept (along with original renderings). New renderings on page 2 of this thread on July 26, 2017. LA_TN and TheATX did some good snooping and found info online regarding Ray Hensler's proposed mixed-us project on what is commonly referred to as the Deja Vu site (although there are several more properties involved with the nearly full square block). This 1 million square foot mixed-use development encompasses 2.7 acres at the periphery of downtown Nashville in the north Gulch area (see map below) encompassed by Demonbreun on the south, 13th Ave. South/I-40/65 on the west, McGavock on the north, and 12th Ave. South on the east. - Phase I will include a 290,000 square foot, 20-story office building with retail uses at the ground level and structured parking above- and below-grade. - Phase II will add a 260,000 square foot, 250-room hotel and a 170,000 square foot, 75-unit condo tower to the site. - Phase III will add 290,000 square feet of residential in a 25-story, 245-unit tower. The complex topography, neighboring buildings and adjacent infrastructure all influenced the master planning and architecture of the project, along with Nashville's form-based code. The renderings show structures of 34, 24, and 20 stories...so they don't match up with the Phase I, II, and II mentioned above. Here are some older articles of speculation on Hensler's plans and the sale of the properties: http://www.bizjournals.com/nashville/blog/2016/02/ray-henslers-next-luxury-condo-tower-you-might-say.html http://www.tennessean.com/story/money/real-estate/2016/02/08/nashville-deja-vu-strip-club-site-sold/79903640/ Here are some renderings of the original Hensler-led proposal which has now been eclipsed. Renderings of the new Endeavor plans in a July 26th post on page 2 of this thread. Looking east from 13th Ave. South/I-40/65 and Demonbreun: Looking NW towards Demonbreun and 12th Ave. South: Looking SW from View from 12th Ave. south and McGavock: Looking NE toward downtown above Demonbreun: 12th Avenue South entrance: The Demonbreun Street entrance: The development map showing the property as "Possible Condo Tower" in center of image:

Market Street Enterprises announces their newest structure in their Gulch development: Three Thirty Three office building. It will be a 5 story brick and glass structure featuring 69,000 sq. ft. of office space on top of a first floor primarily made up of 11,000 sq. ft. of retail that will face both Pine and 11th Ave. South. It will be located at the NW corner of Pine and 11th Ave. North in The Gulch. Construction slated to begin this fall, and a finish is slated for late 2019. Adjacent to the building on the north side will be Noble Park, featuring a wooden boardwalk, and a 12 foot high by 42 foot wide water wall. There will also be a deck that can serve as a stage for performances. The architect is Earl Swensson, and Turner will be construction company. More at Nashville Post here: https://www.nashvillepost.com/business/development/article/21015868/marketstreet-sets-fall-start-on-next-gulch-building More behind the NBJ paywall here: https://www.bizjournals.com/nashville/news/2018/07/31/turners-tee-up-office-building-park-for-next-gulch.html Tennessean coverage: https://www.tennessean.com/story/money/2018/07/31/nashville-gulch-three-thirty-three-development/874133002/ The site is the teal square at NW corner of Pine and 11th Ave. North in the center of this screen shot from Smeagolsfree's excellent Development Map:

I want to quote the Alex S. Palmer & Company: "The future of Nashville is under construction now. Future generations have to live with what we, as developers, create. That places a heavy responsibility on us to be excellent—to only be involved in quality developments. Alex S. Palmer & Company is totally committed to developing space that is as functional and aesthetic as we can possibly make it ... for out time and for the future." If Alex can wait for WES, we can too. This is from a Sept. 27, 1987 Tennessean ad I found while rummaging through some drawers. Come on, Alex, the suit fits now. Build us our buildings.