5th & Broadway | 501 Commerce | NMAAM | 34 story apt, 26 story office, + 183,000 sq. ft. of Retail

[DDIG]

22 minutes ago, titanhog said:

It’s weird that someone complains and says they won’t attend a new music museum focused on diversity because it’s going to be in a part of town that lacks diversity.  Seems like a no-win situation for those trying to make the area more diverse.

Yeah. Isn't that part of the point of the Museum? To capture the most attendance possible to make it a success and educate people on African Americans overwhelming influence on all music.

The location is imperative to the success of the Museum. The natural foot traffic driven at this location will in turn drive revenue for the Museum allowing it to flourish. While it may be more culturally significant on somewhere like Jefferson Street, that's an area that garners little to no tourist foot traffic, so the location would be in an attendance desert. Certainly locals will check out the museum, but you aren't going to the same museum every weekend. You have to capture Nashville's 15 million tourists (most of which spend 95% of their time on Broadway) and make it easy for them to pop in to really thrive, and I think the goal here is to make the museum thrive and flourish.

[titanhog]

47 minutes ago, ariesjow said:

Without trying to read too much into FromParkAveToTN's thought process, I suspect that he's being a little pessimistic and fearing that NMAAM will be a tough sell specifically to black audiences in its current location. However, I tend to agree with you that we must start somewhere in increasing the variety of our downtown entertainment offerings and plopping  NMAAM at the end of Lower Broadway seems like a strong opportunity for Nashville if we manage to play our cards right. 

And I'm pretty sure many of the AA leaders in this city actually wanted the NMAAM in that location as a way to help "desegregate" a part of downtown that could use some diversity.  Seems I read that somewhere.  If not...my mistake. 

44 minutes ago, DDIG said:

Yeah. Isn't that part of the point of the Museum? To capture the most attendance possible to make it a success and educate people on African Americans overwhelming influence on all music.

The location is imperative to the success of the Museum. The natural foot traffic driven at this location will in turn drive revenue for the Museum allowing it to flourish. While it may be more culturally significant on somewhere like Jefferson Street, that's an area that garners little to no tourist foot traffic, so the location would be in an attendance desert. Certainly locals will check out the museum, but you aren't going to the same museum every weekend. You have to capture Nashville's 15 million tourists (most of which spend 95% of their time on Broadway) and make it easy for them to pop in to really thrive, and I think the goal here is to make the museum thrive and flourish.

AND...never underestimate the fact that a majority of today's country music fans who travel to Lower Broad are / have been influenced heavily by African American music and will jump at the chance to attend the museum.  Heck...the #1 Billboard country song for the past 7 weeks is by an African American artist.

[donNdonelson2]

The original concept for this museum was promoted for and planned for the corner of 8th & Jefferson. The folks behind the museum wanted the downtown location to increase exposure and potential attendance.

https://en.wikipedia.org/wiki/National_Museum_of_African_American_Music

[DDIG]

17 minutes ago, donNdonelson2 said:

The original concept for this museum was promoted for and planned for the corner of 8th & Jefferson. The folks behind the museum wanted the downtown location to increase exposure and potential attendance.

https://en.wikipedia.org/wiki/National_Museum_of_African_American_Music

Location is everything. Johnny Cash Museum makes a bazillion dollars because of where it is. I'm sure it would do fine somewhere else, but not the absurd amount it does every week.

The Musicians Hall of Fame & Museum at Municipal is incredible (much better than Johnny Cash). If you put that thing on Broadway it would be the talk of Nashville, but because of the walk up that way it is a hidden gem. Again, I'm sure it does fine, but it could be swimming in money closer to.

Edited September 4, 2019 by DDIG

[markhollin]

Office Tower update.  Up to the 15th floor now.

Looking SW from intersection of 5th Ave. North and Commerce St:

Looking east from intersection of Commerce St. and 6th Ave. North:

[NashWellington11]

49 minutes ago, markhollin said:

Looking east from intersection of Commerce St. and 6th Ave. North:

So the reward for the developers of SunTrust Plaza for paying the extra to bury its parking and building a more modestly scaled building in deference to the Ryman is...

Now your tenants can all stare at a GIANT parking garage that is as tall as your office "tower". 

[markhollin]

The Place at 5th & Broadway (34 stories, 380 units) update.

Looking east from intersection of Broadway and 8th Ave:

Looking east from 7th Ave. North, 1/2 block north of Broadway:

Looking east fromChurch Street Viaduct where it crosses over 11th Ave. North:

Looking west from intersection of Sylvan St. and South 7th St. in Cayce Homes:

[rolly]

Can we tell how close we are to 34 stories on that residential tower? I wonder when they will top out. 

It looks like they are doing great on getting the glass installed. 

[Craiger]

9 minutes ago, rolly said:

Can we tell how close we are to 34 stories on that residential tower? I wonder when they will top out. 

It looks like they are doing great on getting the glass installed. 

Pretty sure it’s done. I think they are just working on the mechanical / roof now. 

[downtownresident]

11 minutes ago, rolly said:

Can we tell how close we are to 34 stories on that residential tower? I wonder when they will top out. 

It looks like they are doing great on getting the glass installed. 

It’s topped out, just finishing up the mechanics section of the roof and working up the rest of the tower with glass. 

Now we watch the office tower rise. 

[OnePointEast]

Will some form of parapet or curtain wall cover the mechanical portion of the tower?

[chris holman]

57 minutes ago, OnePointEast said:

 

 

https://www.google.com/search?q=5th+and+broadway&oq=5&aqs=chrome.0.69i59l2j69i60l3j69i57.1634j0j4&client=ms-android-tmus-us-sscr-revc&sourceid=chrome-mobile&ie=UTF-8#imagekey=!1e10!2sAF1QipMwMSkw3c9nSSPHp_xEwAH_jxmVhvkKJWzlbg9b&lkt=LocalPoiPhotos&trex=m_t:lcl_akp,rc_f:nav,rc_ludocids:10309123121806160852,rc_q:Fifth%20%2B%20Broadway, ru_q:Fifth%20%2B%20Broadway&viewerState=im. 360° views

[chris holman]

1 hour ago, OnePointEast said:

Will some form of parapet or curtain wall cover the mechanical portion of the tower?

Just a basic flat crown. If left up To me i would extended the glass wall higher and had it  Illuminated at night 

[OnePointEast]

13 hours ago, chris holman said:

Just a basic flat crown. If left up To me i would extended the glass wall higher and had it  Illuminated at night 

Oh, I see now. Thanks for the clarification.

It also seems that the office tower is going to look mighty imposing due to its girth and elevation. 

[downtownresident]

From today, steel is rising quickly! 

[dReAmWiELdEr]

Oh, I see now. Thanks for the clarification.
It also seems that the office tower is going to look mighty imposing due to its girth and elevation. 

Yeah, sometimes I find that girth is better... Uhm... wait...

Sent from my GM1915 using Tapatalk

[Native]

Another post-weather shot.  Four floors up on the office tower and The Place is topped out with work on the utility screen continuing.  Not too many lights on in the 505.  They probably went to the concert.

 

 

[markhollin]

Apple Store update.

Looking NW from intersection of Broadway and 5th Ave:

[markhollin]

The National Museum of African American Music (3 stories, 56,000 sq. ft.) has reached 90% of its fundraising goal. Internal construction is ramping-up, and President & CEO Henry Hicks expects it to be ready next spring, and open by summer of 2020. They have collected over 1,500 artifacts, and will have 25 interactive exhibits. 

Corporate donations and community support have been strong. The Convention Center Authority, Vanderbilt Univ., Regions Bank, and the Mike Curb Foundation have made major donations. 

“This won’t be your granddaddy’s museum,” Hicks said. “We do want the real deal, but we don’t just want dusty things. The dusty notion of a museum is, ‘Hey, let’s take this out of the attic and blow it off to put in a museum.’ We want it to be alive — where people come to play, enjoy and have a lot of fun. When people ask how I expect it to be, my one-word answer is always ‘noisy.’”

Hicks said the central corridor of the museum will feature a timeline of American history juxtaposed over a timeline of American music history, which he believes is an important parallel to make.

More behind the NBJ paywall here:

https://www.bizjournals.com/nashville/news/2019/09/11/not-your-granddaddys-museum-construction-ramps-up.html?iana=hpmvp_nsh_news_headline

[BnaBreaker]

3 hours ago, markhollin said:

The National Museum of African American Music (3 stories, 56,000 sq. ft.) has reached 90% of its fundraising goal. Internal construction is ramping-up, and President & CEO Henry Hicks expects it to be ready next spring, and open by summer of 2020. They have collected over 1,500 artifacts, and will have 25 interactive exhibits. 

Corporate donations and community support have been strong. The Convention Center Authority, Vanderbilt Univ., Regions Bank, and the Mike Curb Foundation have made major donations. 

“This won’t be your granddaddy’s museum,” Hicks said. “We do want the real deal, but we don’t just want dusty things. The dusty notion of a museum is, ‘Hey, let’s take this out of the attic and blow it off to put in a museum.’ We want it to be alive — where people come to play, enjoy and have a lot of fun. When people ask how I expect it to be, my one-word answer is always ‘noisy.’”

Hicks said the central corridor of the museum will feature a timeline of American history juxtaposed over a timeline of American music history, which he believes is an important parallel to make.

More behind the NBJ paywall here:

https://www.bizjournals.com/nashville/news/2019/09/11/not-your-granddaddys-museum-construction-ramps-up.html?iana=hpmvp_nsh_news_headline

I, for one, very much look forward to visiting this museum.  I'm hoping they have an extensive section dedicated to what is likely Tennessee's biggest contribution to African American music, Stax Records.

[Buildtall]

Any word on when the Apple store will share a rendering or start construction?

[markhollin]

5th & Broadway Office Tower (25 stories, 385,000 sq. ft.) update. Up to 16th floor. Skeleton should rise quickly now with steel superstructure above the garage pedestal.

Looking SW from intersection of Commerce St. and 5th Ave. North:

Looking east from intersection of Commerce St. and 6th Ave. North:

Looking north along 5th Ave. North, 1/2 block north of Broadway:

Looking north from Broadway and 5th Ave:

Looking NE from intersection of 7th AVe. South and Demonbreun:

[markhollin]

The Place at 5th & Broadway (34 stories,  380 units) update. Glass installation about 70% complete

Looking south from 6th Ave. North, 1/4 block north of Commerce St:

Looking NW from Broadway and 5th Ave:

Looking west from 5th Ave. North, 1/2 block north of Broadway:

Looking NE from intersection of 7th AVe. South and Demonbreun:

[deletethisaccount]

From doggo's perspective 

[PruneTracy]

5 hours ago, nativenashville said:

From doggo's perspective 

What a good puppers.