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Winston-Salem Hosts Travel South Showcase

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This should be a big boost to local tourism. Also will be an opportune time for all these travel planners to see whats in store for the Benton Convention Center.


More than 580 people attended the opening reception Sunday night of the 34th annual Travel South Showcase Conference at the Millennium Center in downtown Winston-Salem. The conference is designed to grow Southern tourism. Representatives from 12 Southern states, including tourist operators, U.S. tour group buyers and Southern travel suppliers, attended the reception, said Marcheta Cole-Keefer, the director of marketing for Visit NC. During their stay, travel professionals will tour Winston-Salem, the Yadkin Valley wine region and other parts of the Triad.

According to the TBJ, Winston-Salem last hosted the event in 1991. The conference was held in Greensboro in 1999, the last time that the Travel South conference took place in North Carolina. Visit Winston-Salem, the convention and visitors bureau for Winston-Salem and Forsyth County, expects the event to have an economic impact of $800,000. That includes an estimated 1,400 hotel room nights. Visit Winston-Salem is co-hosting the conference with Visit North Carolina, which leads the state's tourism initiatives, at the Benton Convention Center. Attendees are planning to stay at the Downtown Winston-Salem Marriott, Embassy Suites, Historic Brookstown Inn and Hawthorne Inn & Conference Center.

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