W Hotel, 16 stories, 183', 350 rooms

markhollin · October 19, 2020

Cladding done on north and east sides.

Looking south from intersection of 12th Ave. South and Laurel St:

Looking NE from intersection of 12th Ave. South and Pine St:

Looking north from Pine St., 1/2 block east of 12th Ave. South:

Looking north from intersection of 12th Ave. South and 11th Ave. South:

Looking SW from 11th Ave. South, 1/4 block north of Laurel St:

markhollin · October 26, 2020

Looking east from surface lot between Laurel St. and Pine St., 1/2 block west of 12th Ave. South:

Looking NE from Pine St., 1/4 block west of 12th Ave. South:

Looking west from intersection of 11th Ave. South and Pine St:

MLBrumby · October 26, 2020

^^ Where once there were parking lots.

yontu2 · October 26, 2020

^^ Where once there were parking lots.

And historic structures

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gannman · October 26, 2020

1 hour ago, yontu2 said:

And historic structures

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I wish that the W integrated the two historic structures like they did for the previous proposal for the site.

markhollin · November 2, 2020

Looking SW from 11th Ave. South, 1/4 block north of Laurel St:

Looking north from 12th Ave. South, 1/4 block south of Pine St:

FriendlyFlier · November 5, 2020

On 10/26/2020 at 10:58 AM, yontu2 said:

And historic structures

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I’ll never forget passing this building on my daily commute and when it was marked for demolition someone wrote in big letters on the window “Tempus Fugit”. Pretty poignant. By the way, what business was in here?

Sean blackdog · November 6, 2020

Yesterday evening.

markhollin · November 17, 2020

W Hotel is scheduled to open in Spring of 2021. Some items of note:

- They aim to reach younger travelers by providing them unique in-house experiences, from pool parties to fine dining to live entertainment. "An entertainment venue that has hotel rooms."

- It will house two restaurants from New York chef Andrew Carmellini, with sidewalk access.

- The first downtown location of coffeeshop Barista Parlor, with sidewalk access.

- A 2,000-square-foot pool with a 10,000-square-foot deck and rooftop bar overlooking the Gulch.

- A new live music venue.

More at The Tennessean here:

https://www.tennessean.com/story/money/2020/11/16/w-hotels-marriott-bring-lifestyle-hotel-luxury-gulch/6243135002/

W Hotel GM David Cronin and owner David Tessier on rooftop bar area:

MLBrumby · November 17, 2020

Mr. Tessier looks a tad nervous in that second photo. Can't blame him. I would be too if I were planning to open a hotel in this COVID environment.

Edited November 17, 2020 by MLBrumby

Skyybutter · November 20, 2020

The design is extremely rigid. The first thought when I saw it was offsetting. Not a warm design unfortunately.

NashRugger · November 20, 2020

38 minutes ago, Skyybutter said:

The design is extremely rigid. The first thought when I saw it was offsetting. Not a warm design unfortunately.

It's very suburban office park and bland, especially for the W brand.

Skyybutter · November 20, 2020

18 minutes ago, NashRugger said:

It's very suburban office park and bland, especially for the W brand.

It reminds me of the new LendingTree building in Charlotte.

Edited November 20, 2020 by Skyybutter
Add pic

MLBrumby · November 20, 2020

Looks similar. Hopefully, the W will have better street activation, but I agree it's pretty uninspiring. Something will eventually go up on the lot across 12th Avenue, and we can look forward to it getting lost in the weeds. There is a strangely old-looking, brand new building next door to the W and a really cool pocket park between them. I'm afraid with suburban offices, it's harder to get poor architecture to blend in. That's what Cool Springs is for.

markhollin · November 21, 2020

Looking east from surface lot between Laurel St. and Pine St., 1/2 block west of 12th Ave. South:

Looking SE from intersection of Laurel St. and 12th Ave. South:

Looking east from intersection of Laurel St. and 12th Ave. South:

Looking NE from intersection of 12th Ave. South and Pine St:

NashRugger · November 21, 2020

Ugh, I wish they would've at least put up some LED bands between floors to break up to monotony. That design is only okay if they had done like the Omni in downtown Dallas that becomes a showcase display at night.

donNdonelson2 · November 21, 2020

50 minutes ago, NashRugger said:

Ugh, I wish they would've at least put up some LED bands between floors to break up to monotony. That design is only okay if they had done like the Omni in downtown Dallas that becomes a showcase display at night.

Dallas Omni’s LED spectacle comes at a high cost. That Omni was funded by the city and they are responsible for the hundreds of millions in construction costs. Until they are able to sell it, if ever, it looks like a very bad deal for the taxpayers of the city. But it sure is impressive.