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markhollin

LifeWay new HQ, Capitol View, 10 stories, 250,000 sq. ft.

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Much of the brick work is completed.

Looking NW from intersection of Jo Johnston Ave. and 11th Ave. North:

LifeWay 1, June 10, 2017.jpg

 

Peering into the lobby area at corner of Jo Johnston Ave. and 11th Ave. North:

LifeWay 2, June 10, 2017.jpg

 

Looking north at observation deck:

LifeWay 13 June 10, 2017.jpg

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4 hours ago, AronG said:

I wonder how much money the billboard brings in...

I suppose it only uses the space of one or two spots per level in what I assume will be an employee garage, so I guess it would be an easy (although unorthodox) source of revenue. I wonder how much it cost to build the garage around it, though...

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Yeah, I don't know anything about how billboard real estate is handled but it stands out like a sore thumb and there has to have been some hilarious wrangling over it. I just wonder what a big billboard next to a downtown interstate brings in. Like $1,000/month? $10,000/month? Why are there not more of them? Are they regulated? So many questions...

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2 hours ago, AronG said:

Yeah, I don't know anything about how billboard real estate is handled but it stands out like a sore thumb and there has to have been some hilarious wrangling over it. I just wonder what a big billboard next to a downtown interstate brings in. Like $1,000/month? $10,000/month? Why are there not more of them? Are they regulated? So many questions...

The billboard lobby is strong.Incredible Hulk strong. There will never be regulations.

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I'm guessing that someone had signed a really long lease with the previous landowner to operate a billboard on the property and the amount of money they wanted to "go away" was a price the seller nor Lifeway was willing to pay.  So...voila...a billboard surrounded by a parking garage.

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Looking north from intersection of George L. Davis Blvd. and Nelson Merry St:

LifeWay 1, Sept 29, 2017.jpg

 

Looking NW from corner of Jo Johnston Ave. and 11th Ave. North:

LifeWay 2, Sept 29, 2017.jpg

 

Looking NE from coner of George L. Davis Blvd. and Jo Johnston Ave:

LifeWay 3, Sept 29, 2017.jpg

 

Plenty of street activation along Jo Johnston Ave.  I believe this is where the flagship LifeWay Bookstore will be located.

LifeWay 4, Sept 29, 2017.jpg

 

Looking south from corner of Clinton St. and 11th Ave. North:

LifeWay 5, Sept 29, 2017.jpg

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I drove past it last night around 8 and they have some blue accent lighting behind the signage on the raised portion of the roof. It looks good. Adds a little splash of color to that part of the city. 

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