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Tru Hotel & Home2 Suites (Hilton bi-brand combo), 10-stories, 223 rooms, SE corner of 5th South & Peabody


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32 minutes ago, titanhog said:

^^Help me understand why some of these hotel owners / developers spend millions on a piece of land in an area where room rates are some of the highest in the nation with occupancy rates super high as well...and you only build 10 stories.  It just seems overly conservative.

construction prices are also very high and GCs are at a premium. Each floor is additional millions in construction costs, and I expect some developers are expected a correction in room rates. 

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More cladding complete, brickwork nearly finished.  Windows being placed.

Looking SE from intersection of 5th Ave. South and Peabody St:

Hilton Tru SoBro, Nov 22, 2018, 1.jpg


Looking  north along 5th AVe. South, 1/2 block south of Peabody St:

Hilton Tru SoBro, Nov 22, 2018, 2.jpg


Looking north along 5th Ave. South, 1/2 block north of Lea Ave:

Hilton Tru SoBro, Nov 22, 2018, 3.jpg


Looking NW from alley between 4th AVe. South and 5th Ave. South, 1/2 block south of Peabody St:

Hilton Tru SoBro, Nov 22, 2018, 4.jpg


Looking west from intersection of 4th Ave. South and Peabody St:

Hilton Tru SoBro, Nov 22, 2018, 5.jpg

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On 11/25/2018 at 8:21 AM, markhollin said:

Looking north along 5th Ave. South, 1/2 block north of Lea Ave:

Hilton Tru SoBro, Nov 22, 2018, 3.jpg

Is it possible to pass an ordinance that bans the use of brown or cream-colored cladding within the CBD? Seriously. You would think we learned our lesson after the hideous Hyatt Place. 

Regardless, this is not the best looking hotel, but I'm glad we have this much-needed infill.

Hopefully the expansion will continue rolling through SoBro, and the one-story building in this pic will be facing the bull dozers soon.

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