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KJW

The NWA/Fort Smith media market - movin' up

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The new Nielsen rankings were just released today.  For the first time ever, the Fort Smith-Fayetteville TV market is ranked in double digits, in the top markets in America, at #99.  (As a measuring standard, the market was around 200 or higher 30 years ago, before Benton and a few other counties were added):

http://www.nielsen.com/content/dam/corporate/us/en/docs/solutions/measurement/television/2016-2017-nielsen-local-dma-ranks.pdf

There may be some other interesting news, too in this when the ethnic rankings are released later.

BTW, there was some good media news for Fort Smith today.  Natural State Media, located in the city, is buying the Northwest Arkansas Business Journal.  It will be interesting to see how the combined media grow in the future, but this is an HQ move of sorts back to the Southwest.

http://talkbusiness.net/2016/09/talk-business-politics-to-acquire-northwest-arkansas-business-journal/

 

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The ethnic market rankings will come out later. Fort Smith/Fayetteville has been a top 75 market in America for both Asian and Hispanic viewers in the last rankings, so we'll see if there has been any movement. One last thing: if you add the current FSM/Fayettville/Springdale/Rogers and Little Rock markets together, you get 852,650 TV households. If they were a conjoined market, they would rank #37 in America at this point in time, right behind:

36. Cincinnati
35. Milwaukee
34. Salt Lake City 
33. Kansas City 

There is starting to be some media power in the Natural State.

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On 9/2/2016 at 1:54 AM, KJW said:

The new Nielsen rankings were just released today.  For the first time ever, the Fort Smith-Fayetteville TV market is ranked in double digits, in the top markets in America, at #99.  (As a measuring standard, the market was around 200 or higher 30 years ago, before Benton and a few other counties were added):

http://www.nielsen.com/content/dam/corporate/us/en/docs/solutions/measurement/television/2016-2017-nielsen-local-dma-ranks.pdf

There may be some other interesting news, too in this when the ethnic rankings are released later.

BTW, there was some good media news for Fort Smith today.  Natural State Media, located in the city, is buying the Northwest Arkansas Business Journal.  It will be interesting to see how the combined media grow in the future, but this is an HQ move of sorts back to the Southwest.

http://talkbusiness.net/2016/09/talk-business-politics-to-acquire-northwest-arkansas-business-journal/

 

The Little Rock market is ranked #57, interestingly ahead of Tulsa at #58 (even though the Tulsa MSA is about 30% larger)...I imagine the relatively close distance between Tulsa and OKC tends to cannibalize the market viewers a bit.

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Architect,  the Tulsa MSA is indeed larger, but Little Rock is more like OKC in that it covers most of the state, moreso than the latter, which isn't border-to-border east-to-west the way LR (which extends from Helena to Mena) is...partially (as you point out) because Tulsa blocks it in the east as far south as McAlester.

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