Holiday Inn SoBro, 15 stories, 190 ft., 228 rooms, $70 million, mid-2018 completion, NW corner of 4th Ave. S. & Peabody

[memphian]

This isn’t a typical Holiday Inn; so many details. It looks like something Disney might design since it’s so immersive. Definitely has a sense of place.

[BnaBreaker]

Wow... that ain't your grandma's Holiday Inn!

[japan]

I know IHG/Holiday Inn is the Bridgestone hotel of choice.  Wonder if they went with a super nice version close to the corporate HQ.

[NashvilleObserver]

On 3/23/2019 at 10:11 AM, markhollin said:

Interior shots of completed and open Holiday Inn SoBro.

Oh my god.... a  bar made entirely of reclaimed barn wood  gross

[CenterHill]

16 hours ago, NashvilleObserver said:

Oh my god.... a  bar made entirely of reclaimed barn wood  gross

I keep thinking this trend will fade away.   Seems every new hotel that has opened in the last 3 years has some version of the barn wood theme.     In another 5 years, the look will be dated and all these places will renovate.     Dumpsters all over town will be full of barn wood.       

[memphian]

4 hours ago, CenterHill said:

I keep thinking this trend will fade away.   Seems every new hotel that has opened in the last 3 years has some version of the barn wood theme.     In another 5 years, the look will be dated and all these places will renovate.     Dumpsters all over town will be full of barn wood.       

I certainly hope so. There is nothing wrong with having some local inspiration though. It will be interesting to see how these hotels age. The good thing is that Nashville is in its "golden age" of hotels so for those who are hospitality buffs it is a very exciting time.  Although I don't foresee me doing anything more than walking through the lobby of most new hotels.

[smeagolsfree]

Agree, it looks like crap and they are doing this on the outside of some of the new residential structures too. Inferior Decorators are soooo stupid as well as some of the small time architects and designers that think this stuff looks cool.

[urbanplanet17]

You know they did a pretty good job with this hotel when the only criticism is about the barn wood bar.  

Edited March 27, 2019 by urbanplanet17

[Vrtigo]

To be fair, they don't design these things for the locals who see this stuff all the time. Back home, these city folk don't get much exposure to the barnwood redneck aesthetic, so I think the designers lay it on thick for the visitors' benefit.

[MLBrumby]

Yes... it makes them want to buy boots. 

[timmay143]

Need to throw in lumps of manure to give it that real authentic feel and smell.  Once you get your boots on it will feel like you are walking through pasture dodging piles of crap!  Yee haw, c'mon down now, ya hear?!   Instead of toothpicks you can have pieces of straw or your choice of chewin' tabacky.

[Baronakim]

On ‎3‎/‎27‎/‎2019 at 9:34 AM, CenterHill said:

I keep thinking this trend will fade away.   Seems every new hotel that has opened in the last 3 years has some version of the barn wood theme.     In another 5 years, the look will be dated and all these places will renovate.     Dumpsters all over town will be full of barn wood.       

Perhaps the trend will evolve from half rotted boards to more sophisticated woods.  Just in case, my 6000 s .f. barn is clad mostly in cherry and walnut. 

[Bos2Nash]

To each their own. I actually really enjoy the aesthetic of barn wood and the rough cut simplicity of it.

Part of the trend behind the barn wood is the re-purposing of the material. Not trashing it because it has lived its original life, but rather using it in other items. For example, a gentleman in East tore a ton of wood of his 3-season porch and sold it to me and I'm going to build 2 or 3 head boards out of it.

Edited March 29, 2019 by Bos2Nash

[smeagolsfree]

Yea yea yea, but your a newbie here Craig. Folks been doing this stuff for years here in TN. If its good nuf fur the barn we can use it in the house.

[Mr_Bond]

On 3/29/2019 at 3:46 PM, Bos2Nash said:

To each their own. I actually really enjoy the aesthetic of barn wood and the rough cut simplicity of it.

Part of the trend behind the barn wood is the re-purposing of the material. Not trashing it because it has lived its original life, but rather using it in other items. For example, a gentleman in East tore a ton of wood of his 3-season porch and sold it to me and I'm going to build 2 or 3 head boards out of it.

I find wood to be beautiful in almost all of its forms.  Recently discovered Fort Houston off Wedgewood where one can rent time on a table to use a room full of woodworking machines and make whatever you want.  Check it out!

https://www.forthouston.com

[CenterHill]

Don't get me wrong.   Wood IS beautiful as a design element.    I am a huge fan of incorporating beautiful hardwoods as much as possible into interior design (I don't include plywood in this category - sorry, Kid Rock).   I'm actually a fan of the weathered barn wood look - both from an aesthetic and sustainability point of view.    I've used it myself.     I was just commenting on the trend with so many of the new hotels/restaurants all going for the same look.                 

[markhollin]

Looking west from the 11th floor of Hilton Garden Inn Suites:

[markhollin]

Looking NW from intersection of Peabody and 4th Ave. South:

[markhollin]

Looking east along Peabody Ave. from the roof of Hilton Tru/Home2Suites at corner of Peabody and 5th Ave. South:

Looking NE from the roof of Hilton Tru/Home2Suites at south end of building:

[nashvylle]

As long as these limited service hotels are pretty much hidden within the Sobro / Rutledge Hill area (and not featured along KVB), I really like and appreciate their infill and increased room supply. 

[Andy20]

This Holiday Inn (as well as the one at Vanderbilt) is full service. But I agree, glad it’s infill and not featured. 

[markhollin]

SoBro Holiday Inn has sold for an undisclosed price to a joint venture of Dreamscape Companies (out of NYC) and Meritage Group (out of San Fran).

More behind the Nashville Post paywall here:

https://www.nashvillepost.com/business/development/sobro-holiday-inn-sells-for-undisclosed-sum/article_6757223a-5d0d-11ec-b758-eb101204996f.html

[smeagolsfree]

This gives Jay Patel Capital to start his next project on Main Street where Thai Phuchett was. Same company that sold this hotel bought land off of Monroe Investments.

[markhollin]

Almost Friday Sporting Club will be opening a restaurant/bar/sports betting venue inside of the Holiday Inn SoBro. No word on how many square feet, or when it will be open.

More at NBJ here:

https://www.bizjournals.com/nashville/news/2022/08/30/almost-friday-sporting-club-to-open-in-downtown-na.html


And behind the Nashville Post paywall here:

https://www.nashvillepost.com/business/retail/sobro-hotel-building-slated-for-sports-bar/article_b78dfbf6-27d9-11ed-a94a-1bc9cba86660.html

[markhollin]

Almost Friday Sporting Club restaurant/bar/sports betting venue has opened inside the Holiday Inn SoBro.

More at TheTennessean here:

https://www.tennessean.com/picture-gallery/money/2022/09/14/almost-friday-sporting-club-nashville-photos/10368255002/

Pics courtesy of Stephanie Amador at The Tennessean: