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BB&T-SunTrust - New Charlotte Headquarters

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The ceo gave away last week that it was gonna be a questionable name when he said: “It’s not about the name, it’s about the brand”. They didn’t even acquire the exact match brand domain  Truist .com. And they only registered TruistFinancial .com 7 days ago.

The biggest beneficiary will be the owner of Truest.com who will get tons of accidental traffic since this new name fails the radio test. This is a C+ name at best. Very disappointing. 

Edited by Crucial_Infra
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4 hours ago, Crucial_Infra said:

I can already see their new name broadly affixed atop such an iconic tower: iNSPHERION!  /s

They should’ve gone with my name instead 

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I don't like the new name either, but if those were the other options considered, they picked the best of a bad batch.  At least with Truist, they can make fun of Wells Fargo and refer to them as Falsist Financial.

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As bad as this name is, no one will think twice about it in a year. That’s how branding works. They will grow into their (terrible) name and Truist will seem natural. 

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The fact that a consultant company (InterBrand) was hired and paid a substantial amount of money to pick this half-ass/botched name is a major disgrace for soon to be one of the largest banks in the US.  Leaves a lot to be desired when names like BB&T and SunTrust are classy and Truist sounds like contrived  BS.... cannot believe this was approved.

Edited by EastCoaster93
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3 minutes ago, EastCoaster93 said:

The fact that a consultant company (InterBrand) was hired and paid a substantial amount of money to pick this half-ass/botched name is a major disgrace for soon to be one of the largest banks in the US.  Leaves a lot to be desired when names like BB&T and SunTrust are classy and Truist sounds like contrived Bullcrap.... cannot believe this was improved.  

It’s not Interbrand’s fault that BB&T didn’t have the egos to simply keep the superior SunTrust name as the combined company brand. Interbrand was destined to fail here because THERE ARE NO GOOD NAMES LEFT. Yes, this name is bad but it really couldn’t be any better. 

Edited by Crucial_Infra
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2 minutes ago, Crucial_Infra said:

It’s not Interbrand’s fault that BB&T didn’t have the egos to simply keep the superior SunTrust name as the combined company brand. Interbrand was destined to fail here because THERE ARE NO GOOD NAMES LEFT. Yes, this name is bad but it really couldn’t be any better. 

Bankist is available

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I mean the name sounds like “Tryst” which essentially means a secret rendezvous between lovers at a certain place and time  ..... hahahahaha. I’m 100% certain there were better names available. 

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1 minute ago, Matthew.Brendan said:

image.png.32b3a68b8040b4b398e5d082ca6ccdf2.png

 

aaaaaaaaaand the logo is just as terrible. 

They haven’t released a logo yet. That’s another Truist. Like I said, all the names are taken. Even Truist. They had to find one that was not taken by someone in the same field. 

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13 minutes ago, tozmervo said:

Having financial trouble? Just can't keep your money under control? Try Truist, the new once a day suppository and get back to loving life!

Apply directly to asshole!

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I like the idea of keeping Trust in the name, but I’m not sure how I feel about “Truist.” I would have rather have seen them use an actual word like Trusted Financial. I wonder if they will merge the u and i in the actual logo to give the illusion of the word “trust?”

B320D432-8D92-45CD-8C60-AB3AE75FB627.jpeg.2ec95229109ab04916aeb0bdccccaacb.jpeg

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6 minutes ago, King of the Queen City said:

I like the idea of keeping Trust in the name, but I’m not sure how I feel about “Truist.” I would have rather have seen them use an actual word like Trusted Financial. I wonder if they will merge the u and i in the actual logo to give the illusion of the word “trust?”

B320D432-8D92-45CD-8C60-AB3AE75FB627.jpeg.2ec95229109ab04916aeb0bdccccaacb.jpeg

image.png.1a711bcdc6b83628154fad4ad417dbec.png

Edited by ricky_davis_fan_21
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I can’t keep up with what has been reported and discussed, but friend of mine who works for Hearst posted something on social media saying they are getting the boot from the building. Not sure if just her department or Hearst generally. 

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I am out of state now is it pronounced TRUE IST?   I have to tell my aunt and nephew what the name of their bank will be. 

One more thing is Bank of America completely moving out of Hearst or will they have same space there?  BofA and Cousins have a relationship as they own Gateway Plaza together.  

and yes what about US Bank now is the time to for them to get a plan going for a tower of their own as they financing Ally Bank's new Tryon Place why not finance their own tower on N Tryon or maybe they end up at Legacy in Legacy 4?

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38 minutes ago, King of the Queen City said:

I like the idea of keeping Trust in the name, but I’m not sure how I feel about “Truist.” I would have rather have seen them use an actual word like Trusted Financial. I wonder if they will merge the u and i in the actual logo to give the illusion of the word “trust?”

B320D432-8D92-45CD-8C60-AB3AE75FB627.jpeg.2ec95229109ab04916aeb0bdccccaacb.jpeg

I think the "illusion of trust" is more the Wells Fargo brand.

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1 hour ago, Brendv7 said:

I can’t keep up with what has been reported and discussed, but friend of mine who works for Hearst posted something on social media saying they are getting the boot from the building. Not sure if just her department or Hearst generally. 

I have heard the same

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