Truist - New HQ (BB&T-SunTrust Merger)

[videtur quam contuor]

Looks better in daylight

27 minutes ago, QCxpat said:

Today 9:45 a.m.

 

Edited October 8, 2020 by tarhoosier

[Norm2]

Is that paint or decals? 

[Blue_Devil]

55 minutes ago, norm21499 said:

Is that paint or decals? 

Since the colors are different in both pictures, I would say LEDs

[Norm2]

2 hours ago, Blue_Devil said:

Since the colors are different in both pictures, I would say LEDs

Woah.....this building is going to be flashier than a drag queen at a Gay Pride parade!

[jjwilli]

This sounds like some solid entertainment for a few hours.

 

[DMann]

And the installation by helicopter begins!

[navigator319]

I could retire on what this operation is likely costing

[DMann]

that is one skilled pilot!

[Mgelbach]

Grabbed a few pictures! Were you in the parking lot across the street from the staging area DMann??

[DMann]

Nope, watched from my balcony at 400 N Church, Quite a show

[Urban Cowboy]

[cltheel.sdl]

I really hate that they're ruining this tower with signage.  I'm not optimistic that the architectural integrity will be maintained after the signage is installed.

[SentioVenia]

On 11/7/2020 at 4:07 PM, Mgelbach said:

Grabbed a few pictures! Were you in the parking lot across the street from the staging area DMann??

This is a Sikorsky S-61N MkII, the civil variant of the famous Sikorsky Sea King helicopter: https://en.wikipedia.org/wiki/Sikorsky_S-61

[turbocraig]

They’re testing the LEDs on the west side.  It’s a fireworks theme.  Lights up the side, wave of stripes, then disintegrating sparkles.  I didn’t realize it was going to be that advanced.  

 

Its a solid light pink now.  Looks great. 

Edited November 13, 2020 by turbocraig

[Richhamleigh, DC]

Please, don't turn this example of classic architecture into a cheap Georgia roadshow.

[turbocraig]

6 hours ago, Phillydog said:

Please, don't turn this example of classic architecture into a cheap Georgia roadshow.

I have to say that I really like this update.  It doesn't change the building during the daytime when you can actually see the architecture (forthcoming Truist signage notwithstanding), but at night this building didn't have a worthy lighting scheme at all.  This should have been a prominent piece of the nighttime skyline and it just never was.  They never uplit the corner flares, which would have been first on my list, the old crown lighting was installed slightly asymmetrically since day one, and the only wall wash lighting was on the lowest parking deck levels.  It's almost as if BofA intentionally dumbed down the lighting scheme so this building didn't steal too much attention from the Corporate Center.  At least the new outlined lighting scheme capitalizes on the building's unique proportions so they can be appreciated both day and night.  I'll reserve final judgement till they stop the testing and settle on a (probably) more subtle and subdued nightly lighting scheme, but I think this is a sorely needed upgrade for this building.  My two pennies.

[JorgiPorgi]

I don’t mind the lighting. I feel that it would be super effective just to light up the top, as opposed to doing the sides of the building. I don’t think this building has the design for a lit up outline like Duke Energy. What I’m worried about is the signage messing with the overall aesthetic of the building. I guess we will see. 

[turbocraig]

On 10/27/2020 at 8:43 PM, jjwilli said:

 

 

And speaking of, today is 14Nov.  They said the street closure and signage install would be 7 & 14Nov from 730A-12P but I don't see any action.

Edited November 14, 2020 by turbocraig

[Hushpuppy321]

12 hours ago, turbocraig said:

I have to say that I really like this update.  It doesn't change the building during the daytime when you can actually see the architecture (forthcoming Truist signage notwithstanding), but at night this building didn't have a worthy lighting scheme at all.  This should have been a prominent piece of the nighttime skyline and it just never was.  They never uplit the corner flares, which would have been first on my list, the old crown lighting was installed slightly asymmetrically since day one, and the only wall wash lighting was on the lowest parking deck levels.  It's almost as if BofA intentionally dumbed down the lighting scheme so this building didn't steal too much attention from the Corporate Center.  At least the new outlined lighting scheme capitalizes on the building's unique proportions so they can be appreciated both day and night.  I'll reserve final judgement till they stop the testing and settle on a (probably) more subtle and subdued nightly lighting scheme, but I think this is a sorely needed upgrade for this building.  My two pennies.

I totally agree with this statement.  Lighting scheme looks great!  Not too excited about Truist letters though...

[captainjack]

12 hours ago, turbocraig said:

And speaking of, today is 14Nov.  They said the street closure and signage install would be 7 & 14Nov from 730A-12P but I don't see any action.

It was pushed back to next weekend due to an issue with the helicopter.

I always pictured the signage looking like the attached photo (can’t remember who made it – my bad). I figured Truist would do this right. But after driving past the letters the other day, it seems they have gone the cheap route and attached the letters to light brown boards to match the concrete. I am so disappointed Truist doesn’t see the architectural value of their new HQ. Covering up those architectural accents at the top is a huge mistake that cheapens the aesthetic of this beautiful tower. I’m bracing for the worst because that’s where I see this signage headed... Love the new lighting, but Truist is making a giant, cheap-looking mistake with their signage.

[DMann]

Sure hope I get used to this sign.  The helicopter had a hell of a time with the ST on the west side of the building.

[captainjack]

Truist should be ashamed. This looks awful. The logo part doesn’t look terrible, but the name couldn’t look worse. I sent emails to each council member months ago before approval. Not one reply. They should have listened to zoning committee members that argued the signage would detract from the architectural features. I understand the business side of Truist purchasing Hearst, but they clearly have no appreciation for high-quality architecture. A tower like this did not need giant signage, let alone it being cheap-looking attached to rectangular boards.

Edited November 21, 2020 by captainjack

[SgtCampsalot]

On 11/13/2020 at 6:26 PM, turbocraig said:

They’re testing the LEDs on the west side.  It’s a fireworks theme.  Lights up the side, wave of stripes, then disintegrating sparkles.  I didn’t realize it was going to be that advanced.  

 

Its a solid light pink now.  Looks great. 

Any other pics? I passed right by it with a full view from 277 and it was INCREDIBLE (though unavoidably a very Times Square-esque vibe). But I couldn't get a pic while driving. Very very stunning in person, especially because Hearst has no other towers blocking it from the bottom-up.

I did manage to get one from my back yard:

[Spartan]

Wow. Just, wow. Words cannot describe how sad I am for this once glamorous building. This is the modern equivalent of plastering over early 20th century architecture in the 70s. 

It's like someone asked Trump to decorate it with anything but gold. The Dave & Busters lighting scheme was bad enough, but that sign is seriously a travesty. 

[CLT704]

I was holding out criticism until I saw the signs but holy crap they f’ed up big time, what the hell is that MDF board crap?? 
 

Edit: was it just me or were you guys expecting just the letters/logo to be put up and not the logo on some board? And the placement/sizing of the signs is hideous. 

Edited November 21, 2020 by CLT704