Truist - New HQ (BB&T-SunTrust Merger)

[videtur quam contuor]

On 11/21/2020 at 10:09 AM, DMann said:

Sure hope I get used to this sign.  The helicopter had a hell of a time with the ST on the west side of the building.

The special lift helicopter struggled to handle this big boy. Now we know why.

[gman430]

Dear God...what have they done to the Hearst Tower?  That thing is hideous.  What drunk person came up with that design? The camera on my drone would probably break if I tried to take pics of it. 

Edited November 26, 2020 by gman430

[DMann]

Hey, take it easy on drunk people, they would never do this sign!

[navigator319]

This sign and the online hate for it got some play on WCNC this morning.

While the anchor agreed it does not look good suggested perhaps an overreaction considering everything else going on in the world.

[Urban Cowboy]

30 minutes ago, navigator319 said:

This sign and the online hate for it got some play on WCNC this morning.

While the anchor agreed it does not look good suggested perhaps an overreaction considering everything else going on in the world.

Do you recall if the petition was mentioned? 
 

This whole overreaction when considering other 2020 happenings makes me laugh. As humans, we’re capable of being aware of and caring about more than one thing.

Edited November 27, 2020 by Urban Cowboy

[navigator319]

10 minutes ago, Urban Cowboy said:

Do you recall if the petition was mentioned? 
 

This whole overreaction when considering other 2020 happenings makes me laugh. As humans, we’re capable of being aware of and caring about more than one thing.

The female anchor mentioned 'even an online petition started to remove it'.  Was very brief though.   They did highlight a spoof twitter account of the sign, showed some online comments/tweets about how horrible it is.

[Urban Cowboy]

1 hour ago, navigator319 said:

The female anchor mentioned 'even an online petition started to remove it'.  Was very brief though.   They did highlight a spoof twitter account of the sign, showed some online comments/tweets about how horrible it is.

Truist must be cowering from the pressure of that hard-hitting segment! Have they booked the helicopter for removal yet?

493 people have signed the petition so far. That's definitely not insignificant... I wonder if Truist is aware of the backlash?

[captainjack]

Anyone have the WCNC clip?

[King of the Queen City]

Truist is a trendsetter...

...or are they?

[gman430]

Bring back Wachovia.   
 

They should take away the IST in the Truist sign and add M & P on the end instead.  

Edited November 28, 2020 by gman430

[King of the Queen City]

49 minutes ago, gman430 said:

Bring back Wachovia.   
 

They should take away the IST in the Truist sign and add M & P on the end instead.  

Given their recent PR issues, Wells Fargo could have used the rebrand more than BB&T/SunTrust. Bringing back Wachovia and putting the HQ in Charlotte would be a good move for them.  As for the M & P, @Urban Cowboy already posted one with the T**** name on the photo of the day thread (which served as an inspiration for these), haha.

[Urban Cowboy]

The petition is just shy of 600. The Ledger covered the architect's commentary in this morning's edition, and interviewed him as well.

Hearst Tower architect slams Truist’s ‘corporate ego’

The lead architect of the uptown tower now owned by Truist has weighed in on the bank’s installation this month of signs atop the 47-story building. And he’s not a fan, to say the least.

Chuck Hull, a principal in the Atlanta architecture firm Smallwood, signed an online petition opposing the signs and commented:

As the architect of the Hearst Tower, I was terribly disappointed to see the building vandalized in this way. Charlotte has a long history of corporate citizenship, epitomized by Hugh McColl and Bank of America, our clients on the project.

BOA used their need for office space to redevelop uptown Charlotte, leaving a legacy which persists to this day. The Hearst Tower was a prime example of this. BOA didn’t plaster their name on the Corporate Center by Caesar Pelli, the Hearst Tower, or any of the other buildings they developed in uptown. Their priority was to improve the skyline and street life for everyone in Charlotte.

It’s not too late for Truist to pick up the baton from their predecessors and put more importance on corporate citizenship than on corporate ego. The people of Charlotte, and your bank’s customers, are watching.

Hull, reached over the long weekend by The Ledger, said his comments are his personal opinions, not those of his firm, and he doesn’t presume to speak for others. But he added: “That said, I stand by every word.”

Asked by the Business Journal about its new signs, Truist said in a statement: “It’s an honor to be a part of the iconic Charlotte skyline and the Queen City community. Our greatest hope is that our new Truist Center signage comes to represent a symbol of something so much more — a purpose-led company committed to improving education, affordable housing, health care and access to capital for everyone in our diverse community.”

Next uptown sign: The Ledger reported last month that developers of Honeywell’s new building submitted a rezoning request to allow signs atop that 23-story structure on South Mint Street, across from Bank of America Stadium. The request calls for 4 signs of 350 s.f. each. The building is expected to be completed in 2021. —TM

[JorgiPorgi]

Some light testing this evening. I came into town from the west this evening, and could clearly read “TRUIST” from halfway down Freedom. I also have horrible eyesight. 

[JacksonH]

Char Vegas

[Richhamleigh, DC]

With one bad decision, they have scarred one of the best skylines in the United States.  Bring in the guillotine.   Who is the company that designed this POS?  It is much bigger than the elevations they submitted to the City for approval.  Make it stop.  I'll give up beer for a year. 

Edited December 1, 2020 by Phillydog

[Blue_Devil]

I, for one, support turning our puny city into a spitting image of Atlantic City. One of the USAs shining beacons of hope.

[kermit]

Why did I just see an ad for BB&T on TV?

 

 

Edited December 1, 2020 by kermit

[Spartan]

On 11/26/2020 at 5:37 PM, JeanClt said:

The issue is not signs themselves. The problem with that Truist sign is the fact that it is such an eyesore. Signs that are designed with the building in mind are integrated into the building’s architecture. When I looked at Duke Energy 2, the sign definitely caught my attention but I did not see as if it were slapped on there. The sign on Truist is so proportionally large for the tower. Bet you can see that sign from space. The sign just doesn’t match that Hearst (now Truist) Tower...The photoshop by Twitter @bsheridanclt (middle) is more proportional and less intrusive on the tower’s unique design. That would have been more acceptable IMO.


 

 

Disagree. The issue is that they want signs that exceed regulatory limits. I do agree in principle that good design can solve some of the issue - but once one "exception" is allowed, they all want them and you can't regulate taste.

 

 

[15895]

I still find it hard to believe that’s not a photoshopped Plank with white paint spelling Truist. 
 

is it bad in real life??

[Urban Cowboy]

33 minutes ago, AirNostrumMAD said:

I still find it hard to believe that’s not a photoshopped Plank with white paint spelling Truist. 
 

is it bad in real life??

Yes.

[CLT704]

5 hours ago, JorgiPorgi said:

Some light testing this evening. I came into town from the west this evening, and could clearly read “TRUIST” from halfway down Freedom. I also have horrible eyesight. 

 

Between this and the new lighting scheme, Duke is rubbing their hands togethers menacingly....

[CharlotteWkndBuzz]

And we thought this WeWork sign was just slapped up there, brackets and all. Truist says I’ll see you and raise you lol. Sadly, makes this WeWork sign not look so bad. 

Edited December 1, 2020 by CharlotteWkndBuzz

[Richhamleigh, DC]

16 hours ago, AirNostrumMAD said:

I still find it hard to believe that’s not a photoshopped Plank with white paint spelling Truist. 
 

is it bad in real life??

Worse.  It's like one of those hand made Yard Sale signs printed on a pizza box. 

[Yeahdoug]

Why the F can’t it just be letters! That would look so much better than having those background blocks. 

[Richhamleigh, DC]

6 minutes ago, Yeahdoug said:

Why the F can’t it just be letters! That would look so much better than having those background blocks. 

I was thinking the same thing.  The box hides some of the most important architectural features of the building and ruins the vertical form.  Great idea and as if we had any influence, would be a great compromise.