Truist - New HQ (BB&T-SunTrust Merger)

[JRNYP2C 706]

5 hours ago, tozmervo said:

Has anyone seen that baffling First Citizens commercial? It's this bizarre talking head shot of a staffer saying something like "I started at a bank, and then it.. became a different bank." And it somehow is a sales pitch for First Citizens. Every time it airs we just scratch our heads.

edit: it's on their youtube channel.  still makes no sense. https://youtu.be/GlXBP-XQJuQ

 

I have been saying this to myself for years.  As someone who worked in advertising, who is the agency that proposed this and why did First Citizens buy into it?  It's almost comical how big these people's foreheads are!  I want a bank, not an ad for acne cream!

[KJHburg 72563]

This is the uplifting ad I like from Truist finally found it online.

"Potential"

Song in Holidays Potential Truist Financial TV Commercial Ad 2020 (bkato.com)

[turbocraig 947]

They had Truist lit up in sky blue for a hot minute just now.  It’s the best scheme I’ve seen, and helps to mitigate the jarring signage somewhat. 

[Mgelbach 5072]

4 hours ago, turbocraig said:

They had Truist lit up in sky blue for a hot minute just now.  It’s the best scheme I’ve seen, and helps to mitigate the jarring signage somewhat. 

Yes!! I hope they’re testing out either panthers or hornets colors 

[turbocraig 947]

9 hours ago, Mgelbach said:

Yes!! I hope they’re testing out either panthers or hornets colors 

Your pics are almost as good as mine. 

[SgtCampsalot 4289]

^I saw that color in person and it makes the whole thing look 1000x better (for what it is).

The great irony to me is that the lighting truly accentuates the unique architecture of this building, but then is dumped on by the gaudiness of the sign.

Edited December 24, 2020 by SgtCampsalot

[Crucial_Infra 3672]

Looks light Truist has an outage tonight on the left side 

[Blue_Devil 981]

4 minutes ago, Crucial_Infra said:

Looks light Truist has an outage tonight on the left side 

They have been having some issues looking from Southend in. 

[Crucial_Infra 3672]

2 hours ago, Blue_Devil said:

They have been having some issues looking from Southend in. 

Oh they have “issues” alright 

[JorgiPorgi 6285]

It’s definitely the dimmest it has ever been tonight. I already think the purple does nothing for the building, but a very dim purple makes it not even noticeable. God I wish they would just get it together. 

[CLT704 936]

From the Biz Journal: CEO Kelly King on the next steps for Truist's rise to prominence in Charlotte

https://www.bizjournals.com/charlotte/news/2020/12/29/kelly-king-truist-financial-next-steps-for-2021.html?cx_testId=40&cx_testVariant=cx_23&cx_artPos=7#cxrecs

What about the technology and innovation hub here?

It’s underway. It’s under construction right down below me. ... I sent out a note to our construction/real estate guy to get an idea about when it’s expected to open. He won’t let me nail this down, so I’m going to say late summer, early fall. It’s going to be awesome. ... It’s going to be the talk of the industry. It’s two floors in this building. It’s on (an) iconic floor, which was the old original Bank of America trading floor.

 

So much for building a new tower across the street. 

Edited December 30, 2020 by CLT704

[RugbyPike#11 118]

They’re converting the old Hearst Tower trading floor into tech cubicles instead of using the trading floor as a trading floor?

[CLT2014 2813]

5 minutes ago, RugbyPike#11 said:

They’re converting the old Hearst Tower trading floor into tech cubicles instead of using the trading floor as a trading floor?

Truist Securities is based out of Atlanta (with no plans to change that) so minimal need for trading space in Charlotte. A quick search of the 849 people that list Truist Securities as their employer on LinkedIn show 440 based in Atlanta, 124 in New York, 49 in Charlotte, and the rest in smaller Truist locations. You don't need that massive trading space in Hearst for ~50 people so makes sense to re-purpose it as the tech and innovation center. 

Edited December 30, 2020 by CLT2014

[KJHburg 72563]

17 hours ago, CLT704 said:

From the Biz Journal: CEO Kelly King on the next steps for Truist's rise to prominence in Charlotte

https://www.bizjournals.com/charlotte/news/2020/12/29/kelly-king-truist-financial-next-steps-for-2021.html?cx_testId=40&cx_testVariant=cx_23&cx_artPos=7#cxrecs

What about the technology and innovation hub here?

It’s underway. It’s under construction right down below me. ... I sent out a note to our construction/real estate guy to get an idea about when it’s expected to open. He won’t let me nail this down, so I’m going to say late summer, early fall. It’s going to be awesome. ... It’s going to be the talk of the industry. It’s two floors in this building. It’s on (an) iconic floor, which was the old original Bank of America trading floor.

 

So much for building a new tower across the street. 

I heard from a reliable source a technology tower is still in the future works but they needed something fairly quickly and it would take 2 years maybe or longer to build a separate tower. 

[tozmervo 8835]

3 hours ago, RugbyPike#11 said:

They’re converting the old Hearst Tower trading floor into tech cubicles instead of using the trading floor as a trading floor?

I think that conversion already happened under BAC a long time ago. 

[tozmervo 8835]

Just swung into uptown for first time in a while (gotta stock up on mexicali stout, don't you know). Beating a dead horse, but that signage is just so abhorrent. It's not going away. I'm not getting used to it. It's this big, ugly, nasty skid mark on Charlotte.

[kermit 12681]

At least they have made the lights part of the community now. Its also good to know it won't always be "strip club purple" (its currently close to the same orange as the other buildings -- apologies for photography)

 

Edited January 19 by kermit

[KJHburg 72563]

here is why but it looks more orange to me.

Charlotte Lights - Wells Fargo Stories (wf.com)

[JRNYP2C 706]

I was able to view this from Gastonia last night, and it actually looked like everything was red from that vantage point.  

[jordan704 945]

The sign is coming down!

[jordan704 945]

4 minutes ago, jordan704 said:

The sign is coming down!

Realizing it’s April 1st. 

[tozmervo 8835]

 

 

[DMann 1806]

Go Sam!