Dream Hotel on South Main, 19 stories

[VSRJ]

Dream Hotel Group plans boutique on South Main

https://www.bizjournals.com/memphis/news/2019/07/31/dream-hotel-group-plans-boutique-on-south-main.html

Quote

 

A real estate developer who is hot on South Main has partnered with a high-end boutique hotel group out of New York.

In partnership with real estate developer Tom Intrator, the boutique Dream Hotel would open at 122 S. Main St., the current Royal Furniture building.

The hotel is set to include 178 rooms and four dining and nightlife venues, including a signature restaurant, lobby lounge, coffee shop, and rooftop bar.

 

Edited November 7, 2022 by VSRJ

[James Owen]

Looking at this rendering, I see 12 floors and a rooftop area. I'm guessing all of the hotel rooms are going to be situated on floors 5 through 12.

[VSRJ]

I really hope this hotel pans out, as I'd hate to see another empty storefront on this stretch of Main — especially such as large one. The $3.5 million offer to sell seems like a good sign.

New York developer's hotel plans lead to East Memphis move for Royal Furniture

https://www.commercialappeal.com/story/money/business/development/2020/01/23/downtown-memphis-royal-furniture-dream-hotel-tom-intrator/4552989002/

Quote

 

For now, the longtime home to a Royal Furniture retail store and its corporate office at 122 S. Main St. is still filled with mattresses, bed frames, dressers, couches and recliners.

But, if the timeline for a 178-room boutique hotel holds, the furniture could be cleared out within months to get ready for construction. 

Developer Tom Intrator has plans to add nine floors above the historic building in a partnership with New York-based Dream Hotels that will bring the brand's first property in Memphis to Downtown.

 

 

Edited January 24, 2020 by VSRJ

[James Owen]

Bumping this thread as the redevelopment of the old Royal Furniture building has changed in scope, and will now be taller than originally planned.

South Main Dream Hotel returns, with big jump in scope, cost, incentive ask

By Stephen MacLeod, Memphis Business Journal

https://www.bizjournals.com/memphis/news/2022/11/01/dream-hotel-south-main-intrator-tdz-surcharge.html?cx_testId=40&cx_testVariant=cx_32&cx_artPos=8#cxrecs_s

Quote

The Dream Hotel on South Main is back and significantly bigger than first proposed three years ago — with 13 floors of guest rooms topped by two apartment floors, and a $99 million price tag.

The entire project will now be 19 floors instead of 12.

(Image courtesy of 18 Main LLC & Looney Ricks Kiss Architects)

Note: This is not the final design according to the developer.

[MDC26]

23 minutes ago, James Owen said:

Bumping this thread as the redevelopment of the old Royal Furniture building has changed in scope, and will now be taller than originally planned.

South Main Dream Hotel returns, with big jump in scope, cost, incentive ask

By Stephen MacLeod, Memphis Business Journal

https://www.bizjournals.com/memphis/news/2022/11/01/dream-hotel-south-main-intrator-tdz-surcharge.html?cx_testId=40&cx_testVariant=cx_32&cx_artPos=8#cxrecs_s

The entire project will now be 19 floors instead of 12.

 

Well, it's a little unclear there.  This is what the article says.  

"The architectural plans specify 23 levels in total, including basement levels, a ballroom floor, and pool deck. There are 11 guest room floors and two suite floors for the Dream Hotel, topped with the two apartment floors, on levels 18 and 19."

Is there 2 basement levels, and the ballroom floor and pool deck are unnumbered?  Making the total to 21 floors above ground, or will there be some split level between two parts of the hotel?  The rendering shows 19 levels, so who knows.

[VSRJ]

I like the design, but I'm not going to hold my breath. Has construction started on any of Intrator's proposed projects? We don't need another developer dangling a carrot in front of us.

[Memphisborn]

33 minutes ago, VSRJ said:

I like the design, but I'm not going to hold my breath. Has construction started on any of Intrator's proposed projects? We don't need another developer dangling a carrot in front of us.

Agreed let’s see if it breaks ground before getting excited about the possibility. That being said I do like the proposal, but I’m in a wait and see mode every since the Lowes failure and the stalled walk on union, and Clipper project non starter. 

[MDC26]

1 hour ago, VSRJ said:

I like the design, but I'm not going to hold my breath. Has construction started on any of Intrator's proposed projects? We don't need another developer dangling a carrot in front of us.

The 18 S Main and 107 S Main projects are either completed, or near completion.  Don't know if they have any tenants yet. 

[Memphis4ever]

55 minutes ago, MDC26 said:

The 18 S Main and 107 S Main projects are either completed, or near completion.  Don't know if they have any tenants yet. 

This project was the first proposed before all the other mentioned projects and definitely meets a need.   I'm sure this one will go through especially when the hotel group is on board and the other large successful hotels are thriving in the vicinity. 

[MDC26]

33 minutes ago, Memphis4ever said:

This project was the first proposed before all the other mentioned projects and definitely meets a need.   I'm sure this one will go through especially when the hotel group is on board and the other large successful hotels are thriving in the vicinity. 

Yeah.  You typically don't increase the scope and cost of a project that you're not ready to move forward on.  Glad they're keeping all of the Art Deco exterior.  

 

[The Guardian of Memphis]

On 11/2/2022 at 1:52 PM, MDC26 said:

Yeah.  You typically don't increase the scope and cost of a project that you're not ready to move forward on.  Glad they're keeping all of the Art Deco exterior.  

 

Better not be any bickering between intrator and the mayor about this or the pinch. I wish this could be a little taller than peabody place. I hope the next rendering is more Art Deco. 

[Memphisborn]

11 hours ago, The Guardian of Memphis said:

Better not be any bickering between intrator and the mayor about this or the pinch. I wish this could be a little taller than peabody place. I hope the next rendering is more Art Deco. 

My thoughts exactly one clash with developers and city is enough. Let’s get this one done without a hitch or public media clash. 

[MDC26]

On 11/6/2022 at 12:16 AM, The Guardian of Memphis said:

Better not be any bickering between intrator and the mayor about this or the pinch. I wish this could be a little taller than peabody place. I hope the next rendering is more Art Deco. 

There shouldn't be with this. The city won't be giving any money or guaranteeing any debts.  The only thing with the Pinch project is that MLGW is supposed to be upgrading the utilities and burying all the power lines.  Hopefully they will be timely with that.  

[Memphisborn]

6 hours ago, MDC26 said:

There shouldn't be with this. The city won't be giving any money or guaranteeing any debts.  The only thing with the Pinch project is that MLGW is supposed to be upgrading the utilities and burying all the power lines.  Hopefully they will be timely with that.  

Glad to hear the city is not. This is a nice Hotel project and would fit nice on S main. Close to Beale st./FedEx forum 

[MDC26]

The proposals for TDZ and revised PILOT were passed today by the CCRFC.  Construction is supposed to start 3rd quarter of next year, and conclude in 2025.

https://dailymemphian.com/section/neighborhoods/article/32135/memphis-dream-hotel-approved-tdz-surcharge-revised-pilot

Edited November 8, 2022 by MDC26

[The Guardian of Memphis]

5 hours ago, MDC26 said:

The proposals for TDZ and revised PILOT were passed today by the CCRFC.  Construction is supposed to start 3rd quarter of next year, and conclude in 2025.

https://dailymemphian.com/section/neighborhoods/article/32135/memphis-dream-hotel-approved-tdz-surcharge-revised-pilot

Wow. Intrator means business. Good! So 100 N. Main will begin construction 2023, so two cranes in the core, plus one for Brooks. Memphis isn't stagnant at all.

Edited November 9, 2022 by The Guardian of Memphis

[DowntownUrbanite]

Forget the current Belz protest of the Dream Hotel, they paved over two properties instead of building hotels. If I am not mistaken, the Embassy Suites they proposed years ago behind the Jolly Royal on the Second Street Lot, would have also impacted views, traffic, and parking. For the life of me I cannot understand why they were permitted to build a surface parking lot on the former Tri-State Bank Site bounded by Beale, Main, Peabody Place, and the Hard Rock Cafe. That parking lot and the adjacent lot (now Mobility Center) there have been the scene of many incidents, including shootings and a deadly carjacking. That site needs to become the Memphis Hard Rock Hotel. Surface lots need to be eliminated as they are not safe or managed properly. 

Edited January 6, 2023 by DowntownUrbanite

[VSRJ]

New renderings:

Latest design of $99M Dream Hotel on South Main keys in on high-class style

https://www.bizjournals.com/memphis/news/2023/07/05/dream-hotel-south-main-design-high-class-style.html
 

Quote

 

Filings with the Design Review Board (DRB), a Downtown Memphis Commission (DMC) sub-board, give a new look at Tom Intrator's Dream Hotel proposed for South Main.

The hotel, a long-planned jewel of Intrator's South Main properties, is set to feature the restored original brick of the former site of Royal Furniture's Downtown store at 122 S. Main St.

Renderings within the DRB filing show a sleek black, white, and gold color scheme on the outside. The filing noted the project's designers took inspiration from other hotel properties, such as The Sinclair in Fort Worth, Texas; the historic Carbide and Carbon Building in Chicago; and the Waldorf Astoria in New York.

 

[TheKernel91]

Yes Intrator, bring some of that New York style to our fabric. 

[MDC26]

I like the design and glad they are keeping a good portion of the existing building. 

[Nothingspectacular]

Dream branded hotels are really nothing special or high style as the headline infers. They are middle tier at best, with pretty standard amenities.  The established ones are not aging well.  I’ve stayed at them in several cities and rate them as average. 

[MDC26]

52 minutes ago, Nothingspectacular said:

Dream branded hotels are really nothing special or high style as the headline infers. They are middle tier at best, with pretty standard amenities.  The established ones are not aging well.  I’ve stayed at them in several cities and rate them as average. 

I guess it just depends on the specific owner of each hotel, and what amenities they build out, and update over time.

Your name "nothingspectacular" goes along with your 6 posts, all of which are negative.  

[JTM1]

I love this design, because it's not just a box look. 

[MDC26]

Belz continues to sit on one of the best properties downtown (the entrance of Beale St at Main & Beale) because they didn't think there was a need for a hotel.  Yet, 2 hotels have recently opened a block away, and another one is about to be built, also a block away.  5 years have passed since they agreed to conditional use as a parking lot for 15 years.  They are also about to have a large parking structure next door.  I still hope a hotel gets built here, ideally a Hard Rock Hotel.  Then, I hope that MLGW will move (Thomas Building looks like a good spot to relocate), and open their property for redevelopment.  

[BnaBreaker]

Memphis would be an ideal spot for a Hard Rock Hotel, although I wonder how much they are focusing on hotel projects that wouldn't have an added casino.  Still irks me that casino gambling hasn't been legalized in Tennessee.  The state is losing so much potential revenue to neighboring states it's crazy.  But I suppose that's another issue altogether.

One more random tangent... it still blows my mind that they haven't put a House of Blues in the friggin' HOME OF THE BLUES.   But I digress.