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Shipping containers, Elon Musk’s slightly younger brother, Kimbal Musk, and Gordon Foods.


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Back bordering 60th Street on the Gordon Foods property well behind their headquarters building, there’s now ten or so shipping containers attached to a new barn like building.  This is a hydroponic “

1. This may win the award for best thread title ever. 2. This is an awesome project that I think will be great for reducing the cost of providing fresh produce. If the system is as cost effective

It seems like a cool project and it's interesting to see GFS jump in. From what I've read though, it doesn't really work (from a cost standpoint) for a lot of crops. It is fascinating that they can tr

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1. This may win the award for best thread title ever.

2. This is an awesome project that I think will be great for reducing the cost of providing fresh produce. If the system is as cost effective as they say it is, it could effectively erase the cost of transporting food to a distribution facility.

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It seems like a cool project and it's interesting to see GFS jump in. From what I've read though, it doesn't really work (from a cost standpoint) for a lot of crops. It is fascinating that they can try to mimic the climate, soil, and even the amount of light of a certain region, potentially allowing them to grow very specific, regional varieties anywhere. 

There is a "farm tour" on the 29th of October if anyone is interested in learning more:

https://squarerootsgrow.com/#events

Joe

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6 hours ago, Pattmost20 said:

1. This may win the award for best thread title ever.

2. This is an awesome project that I think will be great for reducing the cost of providing fresh produce. If the system is as cost effective as they say it is, it could effectively erase the cost of transporting food to a distribution facility.

I must be a cynical old man. I seriously doubt they are doing this to reduce prices. This the stuff the millennials and yuppies buy and are willing to pay premium prices for.

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34 minutes ago, Raildude's dad said:

I must be a cynical old man. I seriously doubt they are doing this to reduce prices. This the stuff the millennials and yuppies buy and are willing to pay premium prices for.

At the very least maybe offer a better product at the same price. I'd rather buy herbs and lettuce from a shipping container down the road than trucked in from California or Mexico. 

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It's about 35-36 hours from Imperial Valley to GR. Many a truck took and still do take a load of Steelcase, Herman Miller, Knoll office furniture to CA and come back with a load of fruits and vegetables.  They don't need reefers to haul office furniture.  They use team drivers, 1 is driving while the  other sleep in the sleeper.

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Posted (edited)

Considering most of Gordon Foods customers are businesses hard hit by the pandemic such as restaurants and institutions  like schools and hospitals, I was wondering if they might have shut this down.  But this article from WOODTV says it's the opposite and that they have greatly expanded:

WOODTV: pandemic-cooking-trend-fuels-square-roots-expansion-in-w-mi

Looks like the key to this is that Gordon is distributing the Square Roots products to other retailers and not just their traditional customers and  company stores:  

Square Roots says its products have also expanded beyond the store shelves of its partner, GFS, and are now sold in more than 200 retail locations, including Fresh Thyme Market, Horrocks, D&W Fresh Market, Whole Foods Market and FreshDirect.

Edited by walker
fix typo
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1 hour ago, walker said:

Considering most of Gordon Foods customers are businesses hard hit by the pandemic such as restaurants and institutions  like schools and hospitals, I was wondering if they might have shut this down.  But this article from WOODTV says it's the opposite and that they have greatly expanded:

WOODTV: pandemic-cooking-trend-fuels-square-roots-expansion-in-w-mi

Looks like the key to this is that Gordon is distributing the Square Roots products to other retailers and not just their traditional customers and  company stores:  

Square Roots says its products have also expanded beyond the store shelves of its partner, GFS, and are now sold in more than 200 retail locations, including Fresh Thyme Market, Horrocks, D&W Fresh Market, Whole Foods Market and FreshDirect.

Folks I know at GFS say at one point there business down so much it was really scary.  Adding a distribution channel to their business to diversify within their field seems a huge win.

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