Triad's first True by Hilton opens in Burlington

[cityboi]

True is a hotel brand for millennials. Similar to Aloft.

https://www.bizjournals.com/triad/news/2019/12/30/new-hotel-brand-opens-first-triad-location.html?iana=hpmvp_triad_news_headline

[Seaboard Fellow]

57 minutes ago, cityboi said:

True is a hotel brand for millennials. Similar to Aloft.

https://www.bizjournals.com/triad/news/2019/12/30/new-hotel-brand-opens-first-triad-location.html?iana=hpmvp_triad_news_headline

Oddly enough, it fits right in with the rest of the hotels in Burlington. 

[cityboi]

2 hours ago, Seaboard Fellow said:

Oddly enough, it fits right in with the rest of the hotels in Burlington. 

While True is similar to Aloft, its more like a budget Aloft or a knock off. But it still demonstrates the trend of more and more hotels being built for millennials.

Edited December 31, 2019 by cityboi