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Pearl District - Atrium/Wake Forest School of Medicine


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  • 2 weeks later...

24 minutes ago, Hushpuppy321 said:

Here’s to hoping the Tall Iconic Tower planned for The Pearl will remain and not be V-E’d…

(Was supposed to be close to 300’ similar in height to LU2)

The plaza in both rendering are the same, so it definitely looks like they changed the original plans for that building.

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  • 4 weeks later...
  • 1 month later...
  • 1 month later...
1 hour ago, J-Rob said:

Here is a link to read the news:

https://www.bizjournals.com/charlotte/news/2022/12/02/atrium-health-advocate-aurora-combination.html

The new entity will be called Advocate Health, and will be HQ'd in Charlotte.  I don't see this explicitly stated in today's article, but I think I recall the Atrium branding will live on locally.  The combined organization will serve NC, SC, Georgia, Alabama, Wisconsin, and Illinois. 

 

 

atrium.PNG.b8efbf109fe7965fe8d4c5809c0f2a5d.PNG

Atrium is still a terrible name. They should rebrand the local hospitals

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It was Charlotte Memorial Hospital which was a poor name because "memorial" refers to honoring the dead. Bad hospital name. Then Carolinas Medical Center for the region, then Atrium to express nothing, nothing at all.  Big nothing name. Nothing names are prominent in medicine now as branding is responsible for the image transmitted and not the name. 

Here is your health business name generator. Trademark protection is not guaranteed:

https://businessnamegenerator.com/health-business-name-generator-ideas/

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On 12/2/2022 at 5:32 PM, SydneyCarton said:

They should go back to CMC.  I liked that, and it reflects the region.

Two of my kids were born there, so I quite like it.

most people I know still refer to it as CMC. 

It hasn't been Atrium for very long, I can't imagine they're that wedded to the name.

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