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What Does UI Mean In Web Design?

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UI (User Interface) design is the process of building interfaces in software or computerized devices. It's highly based on look and style. The designers aim to create interfaces focusing on anticipation of the user's needs and preferences. 

From the experience of website valley, a web design company in UK knows that excellent UI is important. Because it influxes the traffic towards your site. It draws the target customer's attention and makes them stay and engage with the services you offer. Therefore, UI optimization is an integral aspect of a website for business growth and development. 

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