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Interactive color/material selectors

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I was curious as to your opinions on an interactive color/material selector for use within a sales or design office to allow buyers to view in a virtual environment the affect their selections have on the overall look of their residence as opposed to just looking at color swatched and material samples. It would basically be a 3-d rendering and would allow the user to choose what he/she wanted to change, whether it is the paint, flooring, cabinets, etc, and then by clicking on the swatches the image would change to reflect their choice. i am thinking that this would be quite useful in many of the condo and townhome projects emerging in the area or even with spec home builders. any opinions?

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