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Memphis' Biotech industry


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  • 3 weeks later...

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According to the biotech foundation, being cheap isn't enough for the biotech industry to take off. There are many cities that are competing for a lead in this field. The cities that are cheaper than us are Sioux Falls, Shreveport, Norman, OK, Birmingham, New Orleans and Indianapolis. According to the bioworks foundation "that doesn

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According to the biotech foundation, being cheap isn't enough for the biotech industry to take off. There are many cities that are competing for a lead in this field. The cities that are cheaper than us are Sioux Falls, Shreveport, Norman, OK, Birmingham, New Orleans and Indianapolis. According to the bioworks foundation "that doesn
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^Memphis has the most agressive downtown PR campaign I have ever seen. They need to expand that to the rest of the city. There are many areas that have the potential to be Memphis landmarks in the 2nd half of this decade. The Mall of Memphis site needs to bring life back to that area and the Graceland-Airport area is nothing but 1960's sprawl that needs to be redeveloped. The med district is going to get alot of PR with the biotech industry because that area is considered downtown by the CCC.

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According to the biotech foundation, being cheap isn't enough for the biotech industry to take off. There are many cities that are competing for a lead in this field. The cities that are cheaper than us are Sioux Falls, Shreveport, Norman, OK, Birmingham, New Orleans and Indianapolis. According to the bioworks foundation "that doesn
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^Memphis has the most agressive downtown PR campaign I have ever seen. They need to expand that to the rest of the city. There are many areas that have the potential to be Memphis landmarks in the 2nd half of this decade. The Mall of Memphis site needs to bring life back to that area and the Graceland-Airport area is nothing but 1960's sprawl that needs to be redeveloped. The med district is going to get alot of PR with the biotech industry because that area is considered downtown by the CCC.

There's a great PR campaign for downtown within the city. The PR for downtown Memphis beyond the region is based mainly on word of mouth. If there were a way to, like you said, expand the level of creativity and boosterism for downtown to the rest of the city, and broaden the scope beyond tourism and lifestyle, while directing the campaign outward to the rest of the world, then you're on track.

The PR needs to address our civic self-esteem, certainly. But it needs to go beyond that and show we should be on the tip of the tongues of companies and the high-level workforce that are considering, say, Austin, St. Louis, Nashville, or Atlanta.

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