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UNC-Charlotte Construction


unccmyway

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I think they go the VT route.  No one refers to them as Virginia Polytechnic Institute and State University.  When they rebranded the university & athletics including name and logo...they go by VT (Virginia Tech).  There's more hoops/legal stuff to jump through for Charlotte to completely change their name to University of Charlotte or Charlotte University as some have suggested on other forums.  But a rebrand (VT route) would allow them to de-emphasize the UNC part and heavily market just Charlotte (first step).  UNCC.edu will be no longer (95% sure it will be charlotte.edu as noted above and efforts are already underway to implement these changes).    Later down the road, Second step would be changing the official name if they wanted but that's a whole other battle.  Will be interesting to see how they replace the crown logo too.  Should be announced/revealed next month.  Essentially, everything will be branded Charlotte except for diplomas probably which would still show the official name (University of North Carolina at Charlotte)...VT example below showing how they utilize the rebranded name plus official name:

DiplomaFrame-VaTech-GraduationGift-CLacquer-Wordmark-TripleMat_1800x1800.thumb.jpg.6cd4e186209680ecb6096652287ae28a.jpg

Edited by CharlotteWkndBuzz
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53 minutes ago, J-Rob said:

I wonder if they could change the domain to charlotte.edu without fully changing name of university? I mean, charlotte.edu wouldn't be inaccurate. Branding could similarly emphasis Charlotte and minimize the UNC part too.  Hopefully its a full name change, but the branding was very outdated regardless, so I am very excited to see what they come up with. For better or worse, I honestly think the branding has a substantial impact on how the University is perceived both locally and nationally.  When I first moved to Charlotte a decade ago I had never heard of UNCC, and it seemed like a glorified version of CPCC (until I learned more).

Ohhh charlotte.edu is a good guess. I bet you're onto something there. Whois charlotte.edu 

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UNC CHARLOTTE just needs to make a big enough fuss and the name can be changed.  NC State was founded as "North Carolina College of Agriculture and Mechanic Arts".  At some point it was changed to the "University of North Carolina at Raleigh" which didn't sit too well with the alumni so now it is officially "North Carolina State University at Raleigh".   

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The University names in the UNC system trace their most recent lineage to the creation of the UNC System in 1971-72. Before this point the individual campuses fought for funding independently and their local representatives serving in Raleigh were judged by how much they could extract in the budget for their school. This was an ugly process with acrimony and jealousy. With the creation of a single tertiary administration this ended all regional fighting "in the legislature." There are still campus concerns expressed within the overall UNC System administration. 

As an aside, when I was young the Chapel Hill campus of the University of North Carolina, as it was known at the time, was for white men only. This is within my lifetime. Our history is not so far away.

https://www.northcarolina.edu/about-us/

Edited by tarhoosier
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  • 4 weeks later...

4 hours ago, tozmervo said:

As speculated, they are now at www.charlotte.edu & dramatically reduced the use of "University of North Carolina at." It is a little weird that they adopted the athletics logo.

Edit, their launch article actually directly addresses using the athletics logo for everything: Hi, we’re Charlotte. Nice to meet you. | Inside UNC Charlotte | UNC Charlotte

UNCC New Logo.JPG

Singular branding makes the most sense for an organization that already has an identity crisis issue. Looking forward to the future for the University of Charlotte.

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27 minutes ago, DavieNative said:

Singular branding makes the most sense for an organization that already has an identity crisis issue. Looking forward to the future for the University of Charlotte.

What's this font they are using under the logo? Looks like someone did this in MS Paint.

Edited by joenc
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I think I've already expressed this here before, at some point, but Charlotte University's (is that how we'll refer to it now?) team name and logo are completely and utterly wrong and misguided, the lasting result of a major historical error in (mis)judgment. The gold rush of 1849 sapped Charlotte of its early national prominence as the gold-producing center of the U.S.: 1849 (and '48) were *bad* years for Charlotte! I realize alumni would be adamantly against ever changing it, but in my mind Charlotte naming a team and mascot in reference to the '49 gold rush is almost akin to Emory naming its team "Sherman's March" or College of Charleston the "Hugos" or San Francisco the "Fiery Earthquakes". It just ain't right!

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4 hours ago, ertley said:

I think I've already expressed this here before, at some point, but Charlotte University's (is that how we'll refer to it now?) team name and logo are completely and utterly wrong and misguided, the lasting result of a major historical error in (mis)judgment. The gold rush of 1849 sapped Charlotte of its early national prominence as the gold-producing center of the U.S.: 1849 (and '48) were *bad* years for Charlotte! I realize alumni would be adamantly against ever changing it, but in my mind Charlotte naming a team and mascot in reference to the '49 gold rush is almost akin to Emory naming its team "Sherman's March" or College of Charleston the "Hugos" or San Francisco the "Fiery Earthquakes". It just ain't right!

Fiery Earthquakes would be a pretty badass team name

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5 hours ago, ertley said:

I think I've already expressed this here before, at some point, but Charlotte University's (is that how we'll refer to it now?) team name and logo are completely and utterly wrong and misguided, the lasting result of a major historical error in (mis)judgment. The gold rush of 1849 sapped Charlotte of its early national prominence as the gold-producing center of the U.S.: 1849 (and '48) were *bad* years for Charlotte! I realize alumni would be adamantly against ever changing it, but in my mind Charlotte naming a team and mascot in reference to the '49 gold rush is almost akin to Emory naming its team "Sherman's March" or College of Charleston the "Hugos" or San Francisco the "Fiery Earthquakes". It just ain't right!

I dislike it too but it is technically referring to 1949, the year the school was founded. Now who can expect anyone to know that, especially those not from Charlotte? 

Edited by MothBeast
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8 hours ago, MothBeast said:

I dislike it too but it is technically referring to 1949, the year the school was founded. Now who can expect anyone to know that, especially those not from Charlotte? 

but what is an Oregon Duck?  or why are they Tigers in Clemson?  I dont know the meaning of any of those team names do you?   why are their Blue Devils at Duke?  I dont think a team name for a school is supposed to be easily explainable.  But it does give you a chance to explain.   "So the school was founded in 1949 wow it is big now" 

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10 hours ago, MothBeast said:

I dislike it too but it is technically referring to 1949, the year the school was founded. Now who can expect anyone to know that, especially those not from Charlotte? 

My daughter just started school there and according to what I saw in the student store, the University was founded in 1946. I could be wrong though.

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On 8/20/2021 at 9:08 PM, JacksonH said:

For the last 40 years I have thought the '49ers name was because of the Carolina Gold Rush (linking that to the 1849  California Gold Rush) and because the university is on Highway 49.  I never knew of this 1949 connection until now.

The least they could do would be to change to the '99ers', as our gold rush was 1799.  I also think they ought to put a marker where there used to be a gold mine over on the Highway 29 side.  

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