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TheGerbil

New marketing campaign for city

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http://post-gazette.com/pg/06252/720415-28.stm

"Pittsburgh. Imagine what you can do here" is the tagline for the campaign, which will kick off next month locally with print and online ads followed by a national rollout in December. The campaign will be the cornerstone for events leading up to the commemoration of the city's 250th birthday in 2008.

This is a good slogan, if you ask me. This campaign is aimed at locals and also a national audience. It sounds good to me, and I say it is high time we did something like this.

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I hadn't even watched the video yet, so I just checked it out. I like it a lot. Good collection of images, without excessive focus on any one thing (e.g. not too much football stuff, lol). I like that they show technology but also quality of life stuff.

It's a bit long for a tv spot but could easily be cut down.

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