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Theophrastus Bombastus

New Hartford Slogan

28 posts in this topic


They used to use, the Heart of New England.

How about So Much, So Close.

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I was bothered by the editorial because it seemed to have measured Hartford's success thus far solely by the Convention Center and other big-ticket downtown items like Hartford 21. Don't get me wrong. I believe those projects have contributed to the "rising star", but so have many community-driven projects like the Learning Corridor and the renewal of Parkville. I believe the editorial should have at least acknowledged some of these efforts as well.

I might be in the minority here, but I've never liked "New England's Rising Star." I think it sounds cheesy and sterile. It could apply to most of New England's major cities and does not reflect anything unique about Hartford or the region.

If Hartford has to have a slogan, here's my idea: Hartford: Building on Three Centuries of Freedom, Ingenuity, and Innovation. The "freedom" refers to Hartford as the place where North America's first constitution was signed; the "ingenuity" and "innovation" refers to Hartford as a birthplace of modern manufacturing and financial service industries.

I think Worcester uses "Heart of New England" or "Heart of the Commonwealth" these days. When I was in college there, I would see a heart on some of the overhead street signs.

Hopefully, someday (at least a decade away) Hartford won't need a slogan. People around the country will hear "Hartford" and think immediately of a vibrant city with a high quality of life. A slogan won't be necessary.

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If Hartford has to have a slogan, here's my idea: Hartford: Building on Three Centuries of Freedom, Ingenuity, and Innovation. The "freedom" refers to Hartford as the place where North America's first constitution was signed; the "ingenuity" and "innovation" refers to Hartford as a birthplace of modern manufacturing and financial service industries.

I like the message it puts across.

Could that same message be delivered in a shorter phrase?

"Rising Star" sounds like the city is trying to get out of a slump.

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Hartford seems to go through slogans pretty rapidly. Hopefully it will stick with the new one for a while.

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They used to use, the Heart of New England.

How about So Much, So Close.

My only problem with So Much, So Close is that it makes me think Hartford is convenient to all the stuff that is happening (New York, Providence, Boston, casinos, skiing, etc.) but not necessarily the hub of any of it.

However, I can't come up with anything better.

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I was bothered by the editorial because it seemed to have measured Hartford's success thus far solely by the Convention Center and other big-ticket downtown items like Hartford 21. Don't get me wrong. I believe those projects have contributed to the "rising star", but so have many community-driven projects like the Learning Corridor and the renewal of Parkville. I believe the editorial should have at least acknowledged some of these efforts as well.

I might be in the minority here, but I've never liked "New England's Rising Star." I think it sounds cheesy and sterile. It could apply to most of New England's major cities and does not reflect anything unique about Hartford or the region.

If Hartford has to have a slogan, here's my idea: Hartford: Building on Three Centuries of Freedom, Ingenuity, and Innovation. The "freedom" refers to Hartford as the place where North America's first constitution was signed; the "ingenuity" and "innovation" refers to Hartford as a birthplace of modern manufacturing and financial service industries.

I personally didnt have a problem with the whole rising star...it wasnt great but I didnt mind it, now on other hand Hartford: Building on Three Centuries of Freedome, Ingenuity and Innocation...I love it...it doesnt soundy cheesy its actually sophisticated...unlike Hartford I swear its fun

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I personally didnt have a problem with the whole rising star...it wasnt great but I didnt mind it, now on other hand Hartford: Building on Three Centuries of Freedome, Ingenuity and Innocation...I love it...it doesnt soundy cheesy its actually sophisticated...unlike Hartford I swear its fun

I have had a little bit of experience creating slogans for the AHL....like for the league's 70's anniversary (Celebrating Seven Decades of Excellence) and for the 2006 Calder Cup Playoffs....just saying that on background...however I do not claim to be an expert in this area.

The death of slogans is their length. You can go about it two different ways, have an incredibly short sentence or just paraphrase an idea. It doesn't have to be grammatically correct. The two problems I see with the slogan above is that yes it celebrates the history, but what is the city doing right now, it sort of begs the response..."sure I can see history in the city, I knew that, but isn't that place a struggling has been city". I like the effort, but just because we have a ton of history, that alone does not make the city interesting to a visitor.

Now again, I am not bashing that idea, I am also having difficulty coming up with something better. A couple of ideas:

"Hartford: Wow!" (in association with pictures of the various restuarants, historical things to see, and nightlife)

"See the new Hartford!" -- I like how that makes it seem like something new is going on here....I would proabably wait until significant work is done on front street and until the Science center is open for this one. This has a limited length...but it slogans don't need to be established and last for ever....In fact for a city that is changing at the rate hartford is, it should go through a few slogans as the city grows. Only established and unique cities like NYC are going to hang onto a "I Love NY" thing forever.

"Hartford: See what you've been missing!"

Those are just a few suggestions in about 5 minutes of brainstorming. I am not saying those are any better. I just suggest that the express some excitement about the city and are as short as possible.

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I personally didnt have a problem with the whole rising star...it wasnt great but I didnt mind it, now on other hand Hartford: Building on Three Centuries of Freedome, Ingenuity and Innocation...I love it...it doesnt soundy cheesy its actually sophisticated...unlike Hartford I swear its fun

I didn't mind "NewEngland's Rising Star" either, although Hartford could use a fresh new slogan.

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If Hartford has to have a slogan, here's my idea: Hartford: Building on Three Centuries of Freedom, Ingenuity, and Innovation. The "freedom" refers to Hartford as the place where North America's first constitution was signed; the "ingenuity" and "innovation" refers to Hartford as a birthplace of modern manufacturing and financial service industries.

actually, CT's nickname as the constitution state is a misnomer as CT did not have the first state constitution.

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actually, CT's nickname as the constitution state is a misnomer as CT did not have the first state constitution.

I don't want to deviate from the main topic of the thread, but Connecticut's nickname as the Constitution State derives from the Fundamental Orders of Connecticut, which was signed between Hartford, Wethersfield, and Windsor in 1639. It was the first document in North America -- and arguably the world -- that clearly outlined the rights of individuals and the limitations of power exercised by an elected government. These concepts were ultimately transferred to other Colonial charters and -- eventually -- the U.S. Constitution.

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My dad was saying he saw an ad at a rest-stop that said something like, "Hartford, Right in between New York and Boston" and he commented on how that was downgrading Hartford. It's kind of equivalent to "Providence, Boston's only an hour away," so I hope they avoid something like that.

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"Hartford New England's rising star" is a complete rip off of the former "Puerto Rico, the rising star of the Carribean."

It is a well worn cliche. Good riddence.

The Constitution State comes from the Fundamental Orders of Connecticut which was the first written constitution in the "New World" and one of the first in the history of mankind.

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"Gateway to New England" is awesome, but it describes Connecticut, not Hartford, and I've always wondered why they never created a huge marketing campaign for the State with that logo. As for a new slogan for the city, one isn't popping into my head, but if it does, I'll post it here first...

Edit: How about "the Hartbeat of New England"?

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I heard someone suggest

Hartford, where the Twains shall meet

elmer fudd? :D

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actually, CT's nickname as the constitution state is a misnomer as CT did not have the first state constitution.

Connecticut was designated the

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I was bothered by the editorial because it seemed to have measured Hartford's success thus far solely by the Convention Center and other big-ticket downtown items like Hartford 21. Don't get me wrong. I believe those projects have contributed to the "rising star", but so have many community-driven projects like the Learning Corridor and the renewal of Parkville. I believe the editorial should have at least acknowledged some of these efforts as well.

I might be in the minority here, but I've never liked "New England's Rising Star." I think it sounds cheesy and sterile. It could apply to most of New England's major cities and does not reflect anything unique about Hartford or the region.

If Hartford has to have a slogan, here's my idea: Hartford: Building on Three Centuries of Freedom, Ingenuity, and Innovation. The "freedom" refers to Hartford as the place where North America's first constitution was signed; the "ingenuity" and "innovation" refers to Hartford as a birthplace of modern manufacturing and financial service industries.

I think Worcester uses "Heart of New England" or "Heart of the Commonwealth" these days. When I was in college there, I would see a heart on some of the overhead street signs.

Hopefully, someday (at least a decade away) Hartford won't need a slogan. People around the country will hear "Hartford" and think immediately of a vibrant city with a high quality of life. A slogan won't be necessary.

i like your idea best from what i see here (well, i guess you are one of a few that is serious), but i am leaning toward not having another slogan for awhile. don't get me wrong. i believe in advertizing, but we should really have a home run slogan before putting one out there again.

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i like your idea best from what i see here (well, i guess you are one of a few that is serious), but i am leaning toward not having another slogan for awhile. don't get me wrong. i believe in advertizing, but we should really have a home run slogan before putting one out there again.

I pretty much agree but think we should maybe just stick with what we have. It's corny in a feel good kind of way. Especially since there is still so much work to be done before we can really declare victory. I think it's still pretty darn accurate. We have not quite risen yet, but are still rising so I really can't think of something more appropriate at the moment.

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I heard someone suggest

Hartford, where the Twains shall meet

Doesn't sound interesting enough.

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I pretty much agree but think we should maybe just stick with what we have. It's corny in a feel good kind of way. Especially since there is still so much work to be done before we can really declare victory. I think it's still pretty darn accurate. We have not quite risen yet, but are still rising so I really can't think of something more appropriate at the moment.

Tycoon, your comment made me think how the editorial actually undermines itself. On one hand, it's calling for a new slogan simply because the current slogan is "getting old". On the other hand, it says "That's to say Hartford is not done rising. May it never finish..." Since the editorial doesn't offer a new slogan suggestion of its own, I think it unintentionally makes a stronger case for keeping the current slogan over finding a new one.

By the way, who came up with slogan anyway? Was it the city or CCEDA?

On a side note, I think that -- before a new slogan is marketed -- it would be wise to see if Hartford's current slogan has caught on anywhere around the country. I can tell you that it hasn't caught on here in D.C.

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