Wait until the Cows come home.

[nonnekes]

McDonald's is doing something. I was making a bike delivery downtown around noon and at the bottom of Monroe Ctr by Two Choppers I got a card for a free gourmet coffee, and a card for a free cinna-something (only if I bought the coffee). I pointed out that there was no McDonald's REALLY close and they said "yeah there is, on Lake Michigan Drive!" (me: "huh?") "I mean on Lake Drive!" (me: "you mean on Michigan") "Yeah!" "But we don't even eat McDonald's"

Now that's great salesmanship, and totally off topic.

[DwntwnGeo]

Yup, McDonald's.... Here is the aritcle from Mlive

http://www.mlive.com/business/grpress/inde....xml&coll=6

[Greedo]

Someone in my office said those were the PR people who came up with the cow stunt giving out the coupons.

She asked what a cow has to do with coffee. They said, "I don't know, because there's milk in coffee?"

Way to know your company, way to sell the stunt!

[GRDadof3]

I saw two guys with McDonald's jackets on standing next to the cow, with a "McCafe" sign on the cow. That's it??? Your PR campaign can also backfire if the final reward is OH so much smaller than the buildup to it.

Why was Seyferth involved with a McDonald's project?

[michaelskis]

I saw two guys with McDonald's jackets on standing next to the cow, with a "McCafe" sign on the cow. That's it??? Your PR campaign can also backfire if the final reward is OH so much smaller than the buildup to it.

Why was Seyferth involved with a McDonald's project?

[snoogit]

I was close! (just the wrong company)

[Weallneedhistory]

All of that hype for something that pathetic?

Talk about a let down.

[tamias6]

McCaffe?! Whoopdy effin' doo! That was a big McBust. I guess Burger King's going to have to follow up with flying pigs soaring over DT.

[Weallneedhistory]

That was a big McBust. I guess Burger King's going to have to follow up with flying pigs soaring over DT.

[Greedo]

Seyferth does PR for the local McDonalds franchises. This was a local launch.

I can understand a good PR stunt, but at least tie it back to the product or the company. And if you have some punks on the street, at least get them to sell the stunt, honestly.

This was just unrewarding waste for everyone involved. If I were a GR McD's owner I'd be pissed.

[cjpetter]

Though the end result of this was a let down for many, I'm sure the PR company is happy with their results. I for one would have never known about McD's lattes if not for UP spreading the PR companys gimmick. I may never buy coffee from them but because or the PR companies gimmick I now know I can if I want to.

[Rizzo]

Really, I was unlike some people. I didn't put much into this except spin it over to Meijer's Purple Cow. Honestly, I don't know how the cows are coming home. Were they originally from downtown?

[egrguy]

I love McDonalds's breakfeast, it would have been cool if it was a McDonald's was moving into Two Chopper's spot.

[numstead]

i'm hatin' it...

[Rizzo]

Haters don't take pictures and talk about it: You're lovin' it. :ha: I'm surprised there hasn't been any reported cow tipping downtown.

[joeDowntown]

Some say any publicity is good publicity but when something peaks your interest and then you hear that McDonald's is getting into the f*cking specialty coffee game, it's such a let down that I think it actually does harm.

And other than Latte's having milk in them, I want to know how you bridge this mental gap? They should have put a stuffed Juan Veldez and his donkey out there.

That PR stunt was just plain stewpud.

Joe

[tamias6]

Stupid or not, it got the job done. After all we're talking about it aren't we? That's what the PR people want.

That PR stunt was just plain stewpud.

Joe

[Greedo]

After all we're talking about it aren't we? That's what the PR people want.

[michaelskis]

The PR will only be successful if the product gets sold. We could talk about it until we are blue in the face, but if it

[GRDadof3]

Stupid or not, it got the job done. After all we're talking about it aren't we? That's what the PR people want.

[Veloise]

All of that hype for something that pathetic? I don't quite know why, but I feel angry knowing that it was a promotion for McDonalds. While I don't eat there now, something like that would make me want to suggest to other people to not eat there.

You know what it is... waking up on Christmas morning and seeing a big box, something big enough for a brand new bike, all wrapped up with a bow on top... only to open it and find a pair of white socks. Something like that will give a person stories to tell their therapist for a decade.

Talk about a let down.

[AlexPKeaton]

I hear on NPR a while back that something like 33% of advertising dollars are considered a waste because they don't result in increased sales. I wouldn't discount this effort yet, however. As a previous poster mentioned we now know McDonald's has this product and we didn't before.

-nb

[Veloise]

... And just because they suckered Chris Knape into writing a story doesn't make it effective either.

[Rizzo]

Getting people talking about it is one thing, getting people to buy the product is another. That's the difference between public relations and sales & marketing.

I'm with the other guys. An ad campaign may be "cute" and "unique", but if two minutes after you see or read it, you can't remember the product, or the connection to the product is lost, it's a failed ad campaign, IMO.

[Veloise]

Honestly, I remember it... And I also told my girlfriend about it and she's into that whole nasty coffee whatever stuff and that will result in a sale when were back in GR.