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Lance Winslow

Cortez Colorado - Far Southwest Corner of State

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City of Cortez and South Western Colorado Market Survey

We have been spending many hours surveying the market for a potential business location in the South Western Region (region # 9) of Colorado. Pouring through data, seeing the tourist sites, and understanding the market there. Meeting with officials, business people and visiting businesses we learned quite a bit about the region and the future prospects there for someone opening a business.

One of the main cities we took data from and drove around talking to real people there was the City of Cortez. Which is just North of Four Corners and is a big trade partner with Farmington, NM and sees a lot of tourist traffic traveling to the state parks and federal parks there, namely Mesa Verde Cliff Dwellings. It also receives traffic traveling to and from Durango and Telluride.

First off the numbers and population stats look good to us in that 35% of the population is 25-54 and that is both our age range to hire from and our biggest marketing sector for car washes and detailing services. Up the hill and around the corner in Durango that stats were a little higher as retirees with money have moved in there. Higher age and higher economic socio status. Good money flow from that group. Also it has driven up housing costs. Durango imports most of its labor from Cortez and about 5000 people come into work in the city every day and only 800 leave to work each day.

Cortez has a huge Navajo population and they have mingled with others and provided a good strong and very reliable base of labor for many non-techy type jobs. One-third of the population rents and does not own homes and that number is growing as retirees move in and drive up property values making it difficult for local young couples to buy homes. Much of the data we searched out from Fort Lewis College matched our findings and observations.

The population increase of Denver is matched in South Western Colorado with about 8% in the last decade increase. From 2001-2002 up 1.78%, strong growth. Statewide Colorado saw about 1.5

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thanks for the post Lance, it seems pretty informative, but how does it relate to urban planet?

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