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WMU branding initiative follows GVSU's footsteps

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WMU hired consultants SimpsonScarborough, the same group that GVSU employed in 2001. If any indication of what GVSU has done the last 5 years, I can certainly say its been mostly a success.

It looks like the current goal is to increase current student retention and then begin to add students. Hopefully this works well in their favor.

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