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Daily News -- CVBs work together, successfully


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A Happy Marriage


Last October, the Tunica and Memphis CVBs launched "Memphis-Tunica - The Winning Combination," a campaign geared toward travelers who come to Memphis or Tunica and end up visiting the other city.

Both groups contributed $250,000 apiece for the $500,000 campaign, which went toward the creation of print, television and Internet advertisements that aired in nearby Birmingham and Huntsville, Ala.


Franklin said the CVBs attempted to collaborate back in the late 1990s, "and I don't think either Memphis or Tunica was ready for that."

"I don't think we'd grown enough as one destination," he added. "But when the opening of Interstate 69 happened in October ... we thought that there has never been a more perfect time to show the two areas as one. Because they really were being linked on a much easier and much safer route down I-69."

He said it definitely turned out to be a win-win situation for both cities.

Added Kevin Kane, president and CEO of the Memphis CVB: "History was made as the (two CVBs) launched their first-ever campaign together. And it was very successful."

The two areas also work well as one destination because the tourist attractions in each complement rather than compete, Franklin said.

"The rise of Tunica has happened in the last 15 years," Franklin added. "At the same time, you've had the Redbirds, AutoZone Park happen and you've had the rebirth of Beale Street. ... The Memphis tourism product has grown at the same time Tunica has. ... For every person that comes to Tunica to see a show or gamble at one of the casinos, more than likely if they're spending the night here, Memphis is going to get something out of that as well," he said. "And for every convention that's booked in Memphis, Tunica is going to see some business out of that."

And Kane agreed the growth that has taken place in both cities also made the campaign possible this time around.

"There has been a lot of growth in Memphis the past 10 years," Kane wrote in an e-mail, "especially with the revitalization to the Downtown and surrounding areas. We've added new attractions, new hotels and new restaurants to our infrastructure ... all of which play an important role in the recent success of the Memphis/Tunica campaign."


"We have agreed to sit down later this summer and try to formalize another market where we might go to continue this campaign," Franklin said. "It's not something we look at as a one-time event, but something that we hope to more structurally formalize in the coming months."


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I agree both cities will benefit from each other. Personally, I am excited about the progress of both cities and it is better for both to complement each other rather than compete. Is Tunica considered to be in Memphis' metro?
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