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Veloise

Need a script for Tim Allen

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Tim Allen to pitch downtown GR in radio spots

...

Now, the 53-year-old Allen will make radio ads lauding downtown Grand Rapids this summer....On Wednesday, Allen's voice was part of a $140,000, two-year deal by the Downtown Development Authority to tap into a popular statewide tourism campaign.

By this fall, his commentary will laud downtown Grand Rapids on commercial radio stations throughout the region as part of the Pure Michigan campaign.

"We'll be able to really leverage this with a much more powerful brand: Pure Michigan. For 2007, the voice will be Tim Allen," said Janet Korn, vice president of marketing for the city's Convention and Visitors Bureau.

The script for Allen's tourism commercials will be written this summer, with tapes ready to play by fall.

...

We all came up with many great alternatives to "KIAS," so let's put our collective heads together and make this wonderful. (Hey, if it worked for the script and screenplay for Snakes on a Plane...)

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Good idea Veloise. Has anyone seen Wild Hogs yet?

It looks pretty funny. It might help to remember Tim Allen's "style" and what would work for him.

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I can't stand Tim Allen! At least I can't stand the characters he plays. If he is promoting Grand Rapids I hope he is doing it as Tim Allen and not Tim The Toolman Taylor or anything. I really don't want to hear any grunting in the ads.

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I really like the Pure Michigan ads. I think they are very well done. I hope the GR ads end up as good.

Joe

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We will beotch about ANYTHING

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No kidding. A star who has appeared in many blockbuster movies (including one at the theaters now), had a long running sitcom, was a successful standup, went to Western, drove in the West Michigan Grand Prix and still loves his home state of Michigan. Who needs him. :mellow:

He's done a lot of work since his grunting Tool Time days.

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No, I'm not saying I don't want him promoting the area. I just hope he is himself and not playing on of his characters. Like the way Jeff Daniels is himself when he promotes Michigan.

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I see what you're saying. I agree I wouldn't want him doing his primal grunts, or Buzz Lightyear voice either. He has a pretty recognizable voice, so I'm sure they'll just have him do a standard narrative.

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How about "I'm Tim Allen and I love downtown Grand Rapids, but keep it a secret."

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How 'bout this: "They should have kept my movie 'Joe Somebody' a secret. Downtown Grand Rapids ... that's worth telling somebody about."

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No kidding. A star who has appeared in many blockbuster movies (including one at the theaters now), had a long running sitcom, was a successful standup, went to Western, drove in the West Michigan Grand Prix and still loves his home state of Michigan. Who needs him. :mellow:

He's done a lot of work since his grunting Tool Time days.

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...and knows the Michigan Department of Corrections inside and out, so to speak

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What would Tim Allen say about downtown Grand Rapids? Maybe, "Arrr rarrr rarrr rarrrg!" :)

I really like the Pure Michigan ads. I think they are very well done. I hope the GR ads end up as good.

Joe

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Anyone have a link to one of the radio spots for Pure Michigan? (NPR listener here.)

It seems that the DDA is also considering visuals (so I heard). They have lots of pics, but are reluctant to use, say, a packed-with kiddies RPC ice rink because of model releases, fair use, recognizable people, etc etc. (See my post about "third place" and attorney paranoia regarding square dance videos on YouTube.)

I suggested that UP could serve as host for a "casting call" as needed...mentioned the dozens of Rampagers (spring sportswear in January) who came DT to be in the Super Bowl commercial.

So watch this space...and perhaps cook up your "profile" appearance.

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Anyone have a link to one of the radio spots for Pure Michigan? (NPR listener here.)

It seems that the DDA is also considering visuals (so I heard). They have lots of pics, but are reluctant to use, say, a packed-with kiddies RPC ice rink because of model releases, fair use, recognizable people, etc etc. (See my post about "third place" and attorney paranoia regarding square dance videos on YouTube.)

I suggested that UP could serve as host for a "casting call" as needed...mentioned the dozens of Rampagers (spring sportswear in January) who came DT to be in the Super Bowl commercial.

So watch this space...and perhaps cook up your "profile" appearance.

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Irregardless of Tim Allen's history, his voice disarms and soothes. His gentle candor walks with your imagination as it explores Michigan's transcendent attributes. Childhood memories flood back so quick you gasp for air. Impetuously you realize the preciousness of life, the tender moments shared with friends, and the pointlessness of a hurried existence.

With these ads I'm proud to say I'm from Michigan.

I'll be waiting for the Grand Rapids ones. :)

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Listening to the ads gets me excited about the possibilities. The ads a very well done. Can't wait to see something with that quality pitching GR!

Joe

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I don't know if it will work effectively, but it might introduce folks to downtown who aren't in the know. Chicago just wrapped up an ad campaign on the GR Market touting Illinois and the Mag Mile "Mile after Magnificent Mile." -- I'm not sure if it's still going.

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Sources tell me that the ad agency developing this is from, er, another big city in Michigan.

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I don't know if it will work effectively, but it might introduce folks to downtown who aren't in the know. Chicago just wrapped up an ad campaign on the GR Market touting Illinois and the Mag Mile "Mile after Magnificent Mile." -- I'm not sure if it's still going.

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...and knows the Michigan Department of Corrections inside and out, so to speak

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