Archived

This topic is now archived and is closed to further replies.

aheights15

Cheap Seats

25 posts in this topic

Sunday's Press ran a story about Loeks intention to turn the Woodland Cinemark into a second-run and indie movie theater - much like the old Alpine Four. Starts Friday - can't wait.

Click here for the story.

Share this post


Link to post
Share on other sites


I read the story too and say :yahoo: !! It's perfect if you missed a movie the first time around or you loved a movie and want to see it again (and again!) on the big screen. And we're in desperate need of more independent films in GR! Way to go Loeks!!

*fish

Share this post


Link to post
Share on other sites

Smart thinking by JD. Good business move and filling a much-needed niche for consumers!

Share this post


Link to post
Share on other sites
Smart thinking by JD. Good business move and filling a much-needed niche for consumers!

Share this post


Link to post
Share on other sites

Wasn't that theater just built a year or two ago?

Share this post


Link to post
Share on other sites

That theatre was a mistake in the first place...

You're probably right in that it won't last long. Still, I loved second-run theaters! Maybe it won't last long but I hope that we can get at least a few good years out of it.

Share this post


Link to post
Share on other sites

one less first-run theatre has to help our odds of getting a DT theatre, right? (maybe only a little?)

Share this post


Link to post
Share on other sites

I would have expected Studio 28 to become a second run theater before this one.

Share this post


Link to post
Share on other sites


Studio 28 is the flagship store. right? they have a liquer liscense and lets not forget theatre 1. I doubt that massive place will become a second-run cineplex

Share this post


Link to post
Share on other sites

A second run theater may not be very sustainable...given the trend of them previously in GR. But, I think it's worth a try. I've been to several movies at this theater, from the time it opened to as recently as a few weeks ago, and I've never been in a theater with more than 15 people in it. Maybe it'll bring in more people as a second run theater.

Share this post


Link to post
Share on other sites

All the former second run theaters were old and rundown. With Cinemark being new, hopefully it'll fill the seats to make it work. I know I'll be there if I go to the movies from now on. I know my sister lives in a small town down south and the nicest theater there is second run, by a college campus and is $2 and has been packing them in for ten+ years. I'm always jealous as she and her husband can go for $4 and my only choice for a theater is $16+.

Share this post


Link to post
Share on other sites

From a family perspective: I can't really see how anyone can afford to go to a movie these days. If you have a family, like us: two adult tickets = $14 - $16, three kids tickets = $18 - $20; popcorn, pop and snacks = $10 - $12. $50 for what? 8 times out of 10 the movie is not very good. Something we can wait a few months and see for $2.99? So we only go about twice a year.

This idea might be a decent alternative though. I think now is a good time as disposable incomes are way down (compared to even 3 - 5 years ago), but kids are still antsy and need to occasionally have a night out. The Ada-Lowell 5 is a lot cheaper than the GR theaters, but the drive is a killer.

Share this post


Link to post
Share on other sites

We have a second run theater here in Bay City. I think it is doing well enough. I say that because they increased the price recently, and I don't think that they would be increasing prices if they weren't.

Share this post


Link to post
Share on other sites

I think this is a fine idea. Plenty of mark-up in popcorn and other snacks, no matter what a ticket costs. The theatres exist, they are being heated, cooled, lit up, and maintained whether the house is full or empty.

As I understand it, distribution of a first-run film (let's say, one about a boy wizard) costs much more than a re-release (same topic, preceeding films). Who wouldn't want to go see Cinnamon Roll Star Wars again? Or Rocky Horror? Or Sound of Music, in the Rocky Horror style?

Plus the lead time is probably pretty short; decide to run a film one week, open it within a month.

Share this post


Link to post
Share on other sites


As long as the visual and audio quality doesn't suck like the former Alpine theater did, I'm game. Maybe I can do something I haven't done in years. Watch a movie on the silver screen.

Share this post


Link to post
Share on other sites

I think most of the theatre's are DTS. I think it was a brilliant move. First they bought out their competition giving them a lock on the market (I think Star Theatre barely passes for a first run theatre since the "other" Loeks sold out). Then they took 12? first run screens out of the mix. I think they can spread the profitability around while making a nice niche for themselves.

And GRDad is right, it is a hard hit on the pocketbook when you take your kids to the theatre. This will be ideal. I hope they do well, they've got my business.

As long as the visual and audio quality doesn't suck like the former Alpine theater did, I'm game. Maybe I can do something I haven't done in years. Watch a movie on the silver screen.

Share this post


Link to post
Share on other sites

I think this is great. It will certainly add my moving going to 2-3 times a month vs 2-3 times a year. I love seeing movies, but its $25-$30 minimum for two people w/ popcorn, pop, etc.

Share this post


Link to post
Share on other sites
As long as the visual and audio quality doesn't suck like the former Alpine theater did, I'm game. Maybe I can do something I haven't done in years. Watch a movie on the silver screen.

Share this post


Link to post
Share on other sites
Exactly. I have nothing to really back this up, but I expect that some of the former second-run theaters failed because their facilities weren't maintained well and their audio/visual sucked, but not because they were running older movies. I can't see Loeks letting that happen.

Share this post


Link to post
Share on other sites
Perhaps the reason they were poorly maintained is the lower viewership and lower ticket prices of second-run movies?

I cannot help but think this is the beginning of the end for that theater (and it's only 2 years old?!)

If anyone can make it work, I suppose Loeks can...but I'm very skeptical that this will solve the long-term health problems of that theater. Gotta try something though I suppose....it was a ghost town in its current format.

I happily recall visting the $1 theater in Kalamazoo during college. I forget the name but it was out Gull Road on the far east side of town. We'd drive out there for $0.99 movies and $2 popcorn. THey didn't make it either. :)

Share this post


Link to post
Share on other sites
Perhaps the reason they were poorly maintained is the lower viewership and lower ticket prices of second-run movies?

I cannot help but think this is the beginning of the end for that theater (and it's only 2 years old?!)

If anyone can make it work, I suppose Loeks can...but I'm very skeptical that this will solve the long-term health problems of that theater. Gotta try something though I suppose....it was a ghost town in its current format.

Share this post


Link to post
Share on other sites
The Woodland Cinemark was one of the sites for high-definition broadcasts of the Metropolitan Opera this past year. When I went to see The Barber of Seville there, two theaters were packed full. I am hoping they will continue showing the Met broadcasts. I e-mailed Celebration at the time they bought the theaters and I received a response back that they were in discussions with the Met to continue the broadcasts.

Share this post


Link to post
Share on other sites

I used to work at a first run movie theatre and know how the pricing works. All the money from a first run film comes from concession - why do you think they charge 3.50 for a SMALL pop. The % that a movie company demands from ticket sales goes down every week so if you're running a film from 6 weeks ago the % you have to pay back is considerably smaller so you're actually making more money off the ticket sales as a second run theatre. The downfall obviously is getting people in to watch a movie that came out 6 weeks ago.

In Midland where I grew up there is a great second run theatre called Studio M that has been around forever. It hasn't been modified from its original sloped seating, has very uncomfortable seats and sticky floors, but still draws plenty of business. Woodland will have the added benefit of being new and also great DLP projection.

:good: I'm very excited about this mainly because of the art house idea. I'm an indie lover and usually have to wait for the dvds.

Share this post


Link to post
Share on other sites
:good: I'm very excited about this mainly because of the art house idea. I'm an indie lover and usually have to wait for the dvds.

Share this post


Link to post
Share on other sites

  • Recently Browsing   0 members

    No registered users viewing this page.