Andyc545

Belk Place: Carolina Theater and Hotel Intercontinental

Recommended Posts

They had an RV, also, advertising for Encore... The Encore Moveable Sales Center, I think it was called, complete with New York lisense plates :P

When the rich aren't willing to come to you, go to the rich ;) It's a shame that I'm not coming to town until tomorrow. Not that I'm in the market for a unit, but it's always interesting to see marketing pitches. You can really get a sense from these things who truly understands their potential clientele/buyers. It sounds like they have it nailed.....One Charlotte blew it. The people with this kind of cash don't like to be cancelled on at the last minute, and now that the bar has been set, it's going to be a uphill battle....that said, I still believe the target market is different between the two buildings.

Share this post


Link to post
Share on other sites


When the rich aren't willing to come to you, go to the rich ;) It's a shame that I'm not coming to town until tomorrow. Not that I'm in the market for a unit, but it's always interesting to see marketing pitches. You can really get a sense from these things who truly understands their potential clientele/buyers. It sounds like they have it nailed.....One Charlotte blew it. The people with this kind of cash don't like to be cancelled on at the last minute, and now that the bar has been set, it's going to be a uphill battle....that said, I still believe the target market is different between the two buildings.

Encore definitly hit it prime with this one. Like I said, judging by the event and the people I saw there (and cars), I wouldn't be surprised if we read in the news that they are all sold out this week...

Share this post


Link to post
Share on other sites

Valet Parking Lineup as I drive By: Aston Martin Vantash, Brand New FERRARI, Mercedes.... These people certainly will want their cars that are worth more than my lifetime salary housed in Encore's private garages...

I wonder if there would be a double take if I pulled up in my F-150? I also wonder if any of those vehicles were rented. Ever see the Enterprise Rent A Car commercial where "Moose" rents the nice car to impress his old classmates at his high school reunion?

Share this post


Link to post
Share on other sites

I wonder if there would be a double take if I pulled up in my F-150? I also wonder if any of those vehicles were rented. Ever see the Enterprise Rent A Car commercial where "Moose" rents the nice car to impress his old classmates at his high school reunion?

I read an article on a place last month about the Upscale Rent-a-car's and I don't think there is such a thing here in Charlotte really... Like the Hertz had a rentable Shelby Cobra, but #1- it was like rediculous $, #2- These were limited rents to like Miami, LA, and a few big named warm-climate cities. They did do a report on how like one of the rental cars in Hollywood had like Aston Martins and Rolls-Royces and stuff, but they were thousands of dollars a day. I say if any of these cars were rented- then they had thousands of dollars to throw away just to make one-grand entrance, then I'm sure they still have the money for these condos. None-the-less, I enjoyed your F150 comment, my Mustang is nice, but against the cars I saw, my car would probally be spit on...

Share this post


Link to post
Share on other sites

My "dress" comment (last comment I made on this thread) was a joke on the fact that it seems I'm in the minority here. The party was nice, the food was perfect (Ruth's Chris), & the atmosphere was even better. Everyone blended together so that I could be talking to one of the main guys heading up the project, or to a friend, or to a stranger, and there were no airs of superiority or seniority. I had no idea what kind of car people drove to the party...and it really didn't matter. We were all equals. These units will sell incredibly well.

Share this post


Link to post
Share on other sites

The cars out front were on display, not rented, and at least a couple had their sales sticker in the window. None that I know of were driven by anyone attending, just out there from a dealership. Actually quite a few in attendance were uptown dwellers and didn't drive at all!

As for the event, it was a perfect soft pitch. Very little regarding the project on display, but quite enough if that makes sense. It was really a cool, relaxed cocktail party where the developer and sales staff were available if you chose to talk about the project and a few renderings and floor plans displayed casually throughout the condo. I suspect they will have no trouble with sales. Not that I think they'll sell out overnight, but they likely won't struggle. This is going to be a very cool project.

Edited by Charlotte_native

Share this post


Link to post
Share on other sites

I was more preoccupied with the condo, what an amazing job they did. I haven't seen the inside of the one above tic toc, but this may give it a run for its money on coolest single condo uptown.

Share this post


Link to post
Share on other sites

being a fan of the modernista... i love this tower!! hopefully this and the new bofa tower will swing some more momentum to this side of tryon. i must say when these 2 towers are built - north tryon is going to be a collection of wonderful architecture.

* is it just me - but, i am not able to tell if this project is indeed going to use the old theater facade. i'm not talking about the sign - rather the actual brick that was carefully dismantled and stored... which wasn't cheap.

Share this post


Link to post
Share on other sites

At the event, there was a rendering that is different than what is online, and it clearly showed the old facade on Tryon Street.

I really like this project, and am very happy that Jim Donnelly has started to do more developments. That condo above Emerson Joseph was unreal. I can't believe something like that could be done in this town.

Share this post


Link to post
Share on other sites

There is a ridiculously large banner with a ridiculously large rendering of this building at the site now - we're talking like maybe 30 feet tall.

Haven't been able to see it yet. Is it the same as we've seen online, or is it a new one?

Share this post


Link to post
Share on other sites

I LOVE the realistic floorplan in the bottom right of the billboard! It is like an aerial photo of the interior, which I think is brilliant.

Share this post


Link to post
Share on other sites

The drilling crew came on site today to do some soil samples it appears...

10-04-07020.jpg

Andy - you are the man about town when it comes to taking photographs. Thanks for the update. Was there any other work going on at the site today?

Share this post


Link to post
Share on other sites

They had taken down the boarded up doors today to get into the Carolina Theatre, I'm assuming to begin the process of preservating. I'm sure things will be emptied for one. Good to see things are quickly beginning on this project and that the site has been staying active since its announcement...

10-09-07005.jpg

Share this post


Link to post
Share on other sites

That is not renovation work...they will be having a sales event later this month where they will be taking potential condo buyers on tours of the Carolina Theatre. Preservation work will not begin until after the City has completed the land sale for the condo tower which won't happen till 2008 if the condo pre-sales go well.

Share this post


Link to post
Share on other sites

Just wondering if anyone knows how sales are going with this project. This is a really cool project even without the theater component. Factor that in and this is one of the better ones I think we've seen in town.

Share this post


Link to post
Share on other sites

I've heard buzz from people who likely know, that the project's sales are going quite well. I'm not sure if that means a high percentage or just on track with the goals.

Share this post


Link to post
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now

  • Recently Browsing   0 members

    No registered users viewing this page.