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Regional branding efforts


krazeeboi

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I was watching the Charlotte local news... I think it was WBT... anyway, they had a commercial advertising Columbia on there. I didn't realize what I was watching (wasn't paying attention to the ad) until the end when they used the Famously Hot banner. It's good to see the marketing in action though.

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  • 4 months later...

I tried posting this in the Famously Hot forum, but that forum is locked with a link to a forum the topic was already being discussed in (maybe this forum), but when I clicked on the link nothing happened, several times, so I'm posting it here. Columbia's "Famously Hot" slogan just won the Governor's Cup award at a tourism convention in Myrtle Beach.

http://www.thestate.com/breakingbiz/story/1140847.html

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