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HartfordTycoon

Hartford W Big East Tournament was a Success

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Courant Editorial about the improvement in staging the Women's Big East Tournament in Hartford.

Hartford Courant

Among the smartest of the new innovations was a website created by the Greater Hartford Convention and Visitors Bureau, www.enjoyhartford.com/bigeast, where visitors could get information about the games as well as what to see and do in the capital city. FanFest, a variety of activities that made use of empty retail space outside the XL center, was a hit, especially the Hoopla Hangout furnished for relaxing in between games. Free shuttles took fans around the city and to outside attractions. Daily newsletters, Big East Beat and Big East Eats, kept visitors informed about events and restaurants.

Hartford has improved its game immensely since it began playing host to the tournament, which brings in estimated $2 million to the region. That took teamwork worthy of a standing O. The tournament contract is up for renewal in 2011. Let's not drop the ball.

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