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Atlanta: question


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Anybody ever consider why coke has not built a trophy tower in Atlanta? I'm guessing that they dont have a lot of employees based here and i know that now is not the time for more office space in Atlanta. it is just strange that during the mass construction phases of the 80's and 90's that they did not build something more worthy for their global capital and their world wide success. just a thought

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Coke has had plans several times for a signature tower, as recently as the mid 90s. However, poor performance at the company has always derailed the plans. Coke, unforunately, is in a fairly tapped out market, so sustaining growth and strong numbers has been difficult. This has derailed most of their plans for an trophy tower.

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