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Eastland Mall Redevelopment


DigitalSky

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and it has a new name  Eastland Yards....

""A decade after the city bought the former Eastland Mall site, local government leaders and developer Crosland Southeast broke ground on a commercial and residential project aimed at breathing new life into one of Charlotte’s most diverse, and least-affluent, areas.  Crosland Southeast unveiled a new name and logo — Eastland Yards — and projected a first phase opening date in 2024. The site sits six miles from uptown, bounded by Albemarle and North Sharon Amity roads and Central Avenue.  The initial phase consists of 155 townhomes, 70 to 120 affordable units for senior citizens, 280 multifamily units, 17,500 square feet of office and retail space, open space for the public, and improvements to streets, rights-of-way, stormwater, and water and sewer systems.""

https://www.bizjournals.com/charlotte/news/2022/08/03/mecklenburg-county-crosland-southeast-eastland.html

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Copyright issues prevented the project from using the original Eastland Mall sun logo

Seriously??  I’m done. I’m a native, from right down the street, growing up off Shamrock. I happen to love the sun logo and would have fought through any ‘copyright issues’ a long forgotten mall could encounter. It’s a good example of appropriate nostalgia like the  Queen Park or DQ Eskimo, iconic.

from Axios: https://charlotte.axios.com/304620/5-things-to-know-about-the-eastland-redevelopment/

FWIW, I’m also a designer, so I’m partial to the nouveau, illustrative style.

Edited by CLTNative
Clarification
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Copyright issues prevented the project from using the original Eastland Mall sun logo
Seriously??  I’m done. I’m a native, from right down the street, growing up off Shamrock. I happen to love the sun logo and would have fought through any ‘copyright issues’ a long forgotten mall could encounter. It’s a good example of appropriate nostalgia like the  Queen Park or DQ Eskimo, iconic.
from Axios: https://charlotte.axios.com/304620/5-things-to-know-about-the-eastland-redevelopment/
FWIW, I’m also a designer, so I’m partial to the nouveau, illustrative style.

You’re telling me this entity owns the intellectual rights and created copyright issues? (not really sure if the legally own it or just say they claim it’s intellectual rights).

https://www.charlotteeast.com/our-logo
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3 hours ago, JeanClt said:


You’re telling me this entity owns the intellectual rights and created copyright issues? (not really sure if the legally own it or just say they claim it’s intellectual rights).

https://www.charlotteeast.com/our-logo

I'd say it's a 50/50 bet whether there were actual copyright issues or whether Crosland just either a) wanted to have their own new logo or b) didn't want to pay a thousand bucks or whatever to get the copyright.

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I feel like I have an entirely different understanding of this situation. The old Eastland logo has been adopted as a neighborhood identity, “east side pride” etc. The nonprofit that owns the logo wants to preserve it for more civic initiatives, and does not seem interested in selling its rights to developers. This is a logo you will only see on advertising for the development and maybe one or two in person signs, it isn’t meant to be an identity for the neighborhood or to replace the existing sun logo. That all said it does suck 

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That housing is actually pretty dense so I'm cautiously optimistic. If the retail is satisfactory then there is plenty of walkability. One day if the Gold Line can connect this site to Uptown then there is the possibility to live/work/play car-free. Which at the moment is limited only to Uptown and South End really.

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Saussy Burbank will be the builder of the first 158 market rate townhomes and SF homes at the Eastland site.

""The initial phase consists of 155 townhomes, 70 to 120 affordable units for senior citizens, 280 multifamily units, 17,500 square feet of office and retail space, open space for the public and improvements to streets, rights-of-way, stormwater and water and sewer systems. The project's first phase is expected to deliver in 2024.""

https://www.bizjournals.com/charlotte/news/2022/08/22/eastland-yards-saussy-burbank-crosland-southeast.html

 

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